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Case Studies

"What results should I expect?" is a common question among restaurant marketers who are launching new programs or optimizing existing ones. Each case study in this library delivers a unique opportunity to see the results other restaurateurs are experiencing. 

Browse the case study library by selecting a category or searching by keyword below.

     Comp Card Programs   

Managing an Employee Dining Program Is a Piece of Cake

With several unique concepts and 35 locations throughout the United States, our client needed to streamline its employee dining program, which offers a monthly dining allowance to employees based on their individual role in the organization. The program was established not only to provide an extra employment perk, but also to enable employees to dine at the different concepts within the chain.

Turning Comps from a Pain to an Advantage

A national casual dining restaurant group aimed to get control of their complimentary (comp) expenses. Their manual legacy system invited fraud and abuse while tracking with paper and spreadsheets proved cumbersome and error prone which artificially inflated sales tax and income tax liabilities.  

     Customer Acquisition   

Enabling Profitable Customer Acquisition

A national casual restaurant aimed to expand its customer base and increase revenues. The restaurant’s marketing team created a unique promotion designed to bring in new guests and encourage follow-up visits. The initial offer consisted of a direct mail piece to local residents.

Generating a Stream of New Guests

A national casual restaurant chain sought to grow its customer base in a metropolitan area where it had multiple locations. The restaurant’s marketing team created a unique promotion designed to bring in new guests and encourage follow-up visits. The initial offer consisted of a direct mail piece to local residents.

Bravo Brio Restaurant Group Re-calibrates to Reward Guest Frequency

The Bravo Brio Restaurant Group (BBRG) first launched its surprise and delight rewards program in September 2012. The company had set a goal of generating a certain number of incremental visits per guest with the rewards program. When they did not see the numbers they were looking for right out of the gate, they decided to take a closer look at the program.

     Gift Card Promotions   

Revitalizing Gift Card Sales in a Down Economy

A national fast-casual restaurant aspired to rejuvenate holiday gift card sales during the difficult economic downturn in late 2008. Toward that end, the restaurant developed a creative promotion to stimulate gift card sales. 

     Loyalty Promotions   

Attention Franchisees: That “We Miss You” Offer Is Making You Lots of Money!

In a franchised restaurant organization, corporate frequently has to defend marketing programs to franchisees. In this case, franchisees were having difficulty seeing the value of the chain’s corporate-run win-back program. They were convinced that guests redeeming the “we miss you” offer were not spending any more than the offer’s retail value.

Birthday Program Results Sparkle

A regional quick serve restaurant chain wanted to create an exciting layer on top of their core loyalty program to motivate additional visits and generate active loyalty. The restaurant’s marketing team created a birthday program to extend their Automatic Rewards loyalty program.

Compelling Birthday Celebrations at a Profit

Nearly every restaurant today offers a birthday promotion to lure guests in during their birthday month in an effort to attract yet one more visit to the restaurant brand (and away from competing brands). An urban casual-dining chain wanted these benefits and a means for measuring the profitability of the program while reducing fraud.

Chain Drives 21% Lift in Member Spend with Instant-Win Promotion

Faced with a perennial dip in sales due to winter weather and school vacations, a multi-unit, franchised, quick-service client asked what it could do to drive incremental sales in February. With the resource of its long-established loyalty program in place, the restaurant chain knew it had the opportunity to tap into its guest database to achieve this goal.

Double-Points Promo Delivers Double-Digit Results

A fast-casual restaurant group faced a common challenge: low traffic on Mondays. The group asked Paytronix to implement a double-points promotion on Mondays to increase guest visits.

Energizing Loyalty with an Instant-Win Promotion

A national casual-dining restaurant chain was eager to energize its loyalty program members and to increase program enrollment. The group asked Paytronix to implement a double-points promotion on Mondays to increase guest visits.

Loyalty Promotion Drives 65% Increase in Loyalty Spending

One of our pizza-chain clients wanted to boost traffic on chronically slow winter Wednesdays. The chain offered multiple 50%-off discounts on premium menu items to all registered loyalty card members. Because this chain caters to large party sizes that often include children, it believed offering multiple promotional items that could be redeemed all on one check would be a richer, more appealing offer to its loyalty guests.

Re-Energize Infrequent Guests with a Visit Challenge

A national casual restaurant chain wanted to increase the visit frequency of its less active loyalty members and capture a greater share of their spending. The restaurant group targeted infrequent loyalty program members with a bonus-points offer designed to encourage multiple visits.

Two-Day Promotion Drives 200% Lift in Member Spending

More than 90,000 members had participated in this client’s “buy 10, get one free” loyalty program. After reaping the benefits of its rewards program for more than 6 years, the fast-casual chain wanted to test to see just how quickly its loyal guests could drive more sales.

Using Promotions to Find Winning Menu Introductions

A growing national quick-service restaurant wanted to test the appeal of new menu items and then refresh its menu with the high-performing selections. The restaurant launched a two-week double-points promotion designed to encourage customers to try the new sandwich selections.

Winning Guests Back at a Profit

All restaurants strive to keep guests coming back again and again. But inevitably, some guests stop visiting for reasons that may not be apparent to the restaurateur. Faced with this common challenge, a fast casual chain looked to its loyalty program for a win-back solution.