2025 Loyalty Report
Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?
Click to Load Engagement Campaign
The Challenge
A fast-casual pizza brand has a strong loyalty program, but they were new looking for ways to
drive new loyalty registrations and engage current members while capitalizing on the
excitement of their “home team” being in the playoffs.
The Recommendation
Loyalty members were sent a click-to-load reward when the “home team” won a play off game. Before the second round of playoffs, push messages with reward details were sent to guests to drive engagement.
The Results
This restaurant brand planned a successful campaign by capitalizing on the playoff games' excitement to boost their loyalty program. They utilized both owned channels and paid media to widen their reach, attracting new members and re-engaging inactive ones.
The opportunity to take a very infrequently used reward (Free Pizza) generated buzz in the local community and helped draw in new guests to the loyalty program. During the campaign, 171 guests visited for the first time, including 75 brand new guests (registered in the month of the campaign).
In total, the campaign resulted in 4,241 redemptions and $31,616 redemption spend.
Results
