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Marketer's Guide to Gift Card Strategy

Gift card purchase behavior is changing. Get the tips and strategy ideas you can implement to increase your brand's sales.

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Gift cards have always offered a fantastic way to drive more brand engagement and visits. But with the advent of digital cards, rising inflation, and the availability of new channels through which to purchase them, gift cards have moved from nice-to-have to must-have. Whether your restaurant brand has always offered gift cards or you’re considering them for the first time, here are a few tips based on data from The Annual Gift Card Report: 2023 to make your program cutting-edge.  

Download your copy of this guide to learn more about: 

  • Harnessing changing gift card purchasing behavior  
  • Making every day a great day to gift  
  • Promoting gift cards as a brand experience  

Get your free guide today to help you adapt your gift card sales strategy and keep up with today’s customers. 


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