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Loyalty Report: 2023 from Paytronix

Guest Engagement Matures

Loyalty Report 2023 Hero

Loyalty programs were born out simple passion: if your guests love a product, find ways to reward them for purchasing. But technology has changed loyalty, taking it beyond mere affinity and towards a deeper relationship that looks different depending on the concept it bolsters. 

This report breaks down that maturation and explores how loyalty has grown and developed separately for full-service restaurants, quick-service restaurants, and convenience stores. It moreover shows that guest behavior differs by concept, but that loyalty provides value across the industry. 

Key trends highlighted include: 

  • The growth in loyalty membership across concepts 
  • The rise in check size for loyalty members versus non-loyalty members 
  • The ability of email to drive increases in guest visits 
  • The role of return to office in influencing loyalty reward redemption 
  • And more! 


See how loyalty’s relationship with guests has grown and deepened in this timely new report. 


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