K-Means Clustering
Identify the most valuable clusters in your data set and deliver targeted offers to each.
Plan, execute, and analyze with ease
With Paytronix marketing automation, you’ll create consistent, personalized customer experiences, deliver them across channels, and drive incremental visits from frequent, lapsed, and even lost customers. Loyalty rings registers and that’s what we help you build.
Marketing automation for restaurants and convenience stores
How It Works
1
Identify clusters or segments with artificial intelligence
2
Build personal campaigns in 5 minutes or less
3
Test channels, messages, and offers
4
Analyze in real time and report attribution
Omnichannel
Email, text, push – oh my!
The best way to reach your guests depends on the individual. Deliver the best experience and increase guest engagement with a flexible marketing automation system that lets you test, learn about, and optimize personalized messages and offers.
Campaigns
Work smarter, not harder
Take the guesswork out of your campaign planning and execution by using the nearly 60 preloaded filters to help you fine-tune your campaigns. Plus, you can measure the precise lift of all of your campaigns for easy reporting.
Promotion Types
More is more in this case
Run national programs or drive local marketing efforts with the most out-of-the-box promotion types in the industry. From BOGOs and visit challenges to demographic and geographic campaigns, the opportunity is only limited by your imagination.
Attribution
Measure what you manage
An easy-to-use dashboard lets you track the results of your efforts, including total spend, EatThru StatsSM, and additional products sold. Easily visualize and report your success to your leadership team. Take a bow.
Benefits
Get the most out of your marketing efforts
Create agile campaigns
Get real-time analysis and attribution
Increase optimization and yield
Features
Powerful features allow you to create an experience that drives engagement.
Segmentation
Create an unlimited number of reusable segments and target them with automated campaigns.
Target and Control
Quickly use A/B testing in Target and Control groups to optimize offers and messages.
Click to LoadSM
Accurately attribute spend on discounted items with click-to-load campaigns delivered via email.
Survey Tools
Automatically reward guests with the help of built-in surveys.
The results far exceeded what we were initially hoping for. We had really strong re-engagement. Not only did we win the customer back, those customers that we won back visited us a subsequent time.
90%
On average, guests who received an offer visited at nearly twice the rate of the control group, a 90% visit increase.
6 Campaigns to Drive Guest Engagement
Research Brief
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Pinkberry® Drives New Product Trials with Measurable Lift and Attribution
Case Study
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Paytronix Mobile Platform and Campaign Tools Drive Growth Trajectory
Case Study
Read Case Study
How to Drive Even More Visits with 1-to-1 Marketing
Webinar
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