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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
We work with your environment - check it out.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Paytronix Login

Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.



Primanti Bros. drives double-digit lift in visits, spend with AI to IA Missed Visit Score

Primanti Bros Location 4

Primanti Bros Organization


Primanti Bros Covid

When Covid-19 upended the restaurant industry, Pittsburgh-based sandwich chain Primanti Bros. used the Paytronix Missed Visit score to send rich offers to lapsed guests. The campaign drove a 90% increase in guest visits and 50% increase in spend.

Even with its loyal fan base, Primanti Bros. was not immune to the effects of Covid-19. The 40-unit chain closed its dining rooms in mid-March, and immediately turned to its CRM to communicate with guests – and to entice them back.

“We knew that the pandemic was an opportunity to lean on our big value to drive fans – so we started offering bigger deals, better deals, and leaning more on loyalty than ever before.”


Leaning on Data

All things considered, Primanti Bros. weathered the first few months of the pandemic well. By early summer, the casual full-service restaurants’ most loyal fans had returned to pre-Covid visit frequency.

Even so, the brand was still seeing an unusually high number of lapsed guests – those who were not visiting at their typical pre-Covid regularity.

To combat this the Primanti team built a campaign using the Missed Visit score, which tracks guests’ visits to determine if they’ve fallen out of their regular pattern.

The campaign segmented guests who had missed one or more visits into four groups. Three groups received offers for $5, $8, or $10 off their next purchase within seven days, no strings attached. The fourth group acted as a control and was not given an offer.

Primanti Bros. worked closely with the Paytronix Data Insights team to identify the optimal guest segments and offers.

“The Data Insights team allows me to have a deeper understanding of loyalty – their analysis helps us to maximize each campaign,” Wilkinson explained.

Primanti Bros Message

Primanti Bros Results


The results


The results of the short campaign were even better than Primanti Bros. had expected: on average, guests who received an offer visited at nearly twice the rate of the control group, a 90% visit increase. 

The campaign also performed exceedingly well compared to industry benchmarks. While top-tier reengagement results for campaigns like this one hover at about 13%, Primanti Bros. drove 16% reengagement across the three offers.

“The results far exceeded what we were initially hoping for,” Wilkinson said. “We had really strong reengagement. Not only did we win the customer back, those customers that we won back visited us a subsequent time.” 

Part of Primanti’s success lay in the its willingness to offer its guests rich rewards. While the incentives in this campaign were big, the brand still saw a positive return on investment in addition to driving sustained lift in visits.

“We’ve never really been afraid of giving our guests rich offers,” Wilkinson explained. “While we are committed to offers and trying to drive foot traffic, we’re also hyper-focused on trying to make sure there’s a positive ROI.” 

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