Know Your Guests’ Next Move Before it Happens with Predictive Analytics

Understanding a guest’s next move before it happens would completely change a marketer’s strategy, from simply deciding who they should email to determining how rich of an offer to send to a particular segment of guests.  

Once a function of educated guessing and a bit of luck, making predictions like these is now possible through a Paytronix AI to IA feature known as Predictive Analytics.  

Predictive Analytics is a series of AI-driven models built by Paytronix data scientists that make assumptions about the behavior of guests based on their previous actions. Through analyzing the billions of historical data points we’ve collected over the last 20 years, meaningful scores have been developed.   […]

COVID might be on its way out, but online ordering is here to stay

A couple waits to be seated at a host standWith spring this year comes a renewed sense of hope that is a little greater than usual: the weather is warming, plants are blooming, and vaccinations are rolling out, signaling the beginning of the end of the pandemic that rocked the globe. 

While the pandemic itself is likely to stretch on for a few more months at the least, consumers, eager to take advantage of the optimism afforded by the rise in vaccinations and decline in cases, have been frequenting businesses more and more. 

In Massachusetts alone, restaurants have experienced a huge lift in indoor dining – up about 37% from the start of February through the end of March, according to Paytronix data. But that uptick is not coming at the expense of online sales, and it’s earlier than CEO Andrew Robbins expected.  […]

Target Guests with Ease Using AI-Powered Advanced Segmentation

It’s wellknown and welldocumented that as the relevancy of a given marketing campaign increases, so does guest engagement. For example: a vegan is more likely to respond to a message promoting the new Impossible Burger than one for cheese fries.   

This is why successful segmentation is so criticalFor a campaign to be as effective as possible, it needs to be targeted to the right group of guests, based on their behavior; but traditionally, segmentation tools were limited to a single factor, like visit frequency, average spend, or commonly ordered items. 

While this is better than a one-size-fits-all approach, these old methods of segmentation leave marketers with a one-dimensional view of their guests and provide little insight into what various segments have in common, or where they overlap.  

Now, Advanced Segmentation with artificial intelligence – part of the Paytronix AI to IA(sm) solution – is revolutionizing the way marketers segment guests by taking multiple factors into account at once. The proprietary algorithm, trained using 20 years’ worth of data collected across restaurant and convenience store segments nationwide, considers each guest’s total visits, average check size, average days between visits, and their likelihood to lapse.  […]

Paytronix celebrates Women’s History Month by recognizing its women in tech

By | March 24, 2021 | Inside Paytronix

As the nation celebrates its 35th annual Women’s History Month, Paytronix is reflecting on the brilliant female leaders across the company.

From software developers to sales account managers to product owners, women make up 33% of the Paytronix workforce – a figure on par with tech industry leaders like Apple, Google, and Microsoft.

Please join us in celebrating some of our esteemed colleagues who make Paytronix the most advanced digital guest experience platform.


 

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