Of all of the possible factors that can impact the success of your convenience store’s loyalty program, enrollment is far and away the most important.

After all, you can increase program participants’ engagement and you can increase their spends, but if your enrollment numbers are low, neither of those other activities will have nearly as much impact.

So, it’s clear that not only do you need to attract as much attention as possible when you launch a convenience store loyalty program, but you also need to be continually enrolling new customers to keep your program growing and maintain its positive impact on your bottom line.

Below are six tactics convenience stores can use to enroll more customers in their loyalty programs, both at the beginning of the program and ongoing.

1. Increase Your Signage

It’s a discouraging but true fact: 75% of customers go to your fuel pumps but never make it into your store! That’s a big number, but there’s also a huge opportunity in that. You have people standing still outside of your store for two to five minutes, just looking for something to hold their attention while they pump gas. The answer? Signage! […]

Whether catering is already an established part of your restaurant or a new addition, offering your catering customers a rewards program designed just for them is a great way to grow a loyal repeat customer base.  Restaurant catering is a $33 billion industry, so it makes sense that casual, fast casual, and quick-service restaurants are making catering loyalty programs a priority.

Why Catering Loyalty?

For restaurants that don’t already offer catering, launching a catering program provides a steady flow of sales.  It also provides excellent opportunities to reach new audiences and grow awareness of your brand among those who might experience your brand for the first time at a catered event. The average business spends $1,100 per month on catering, with average orders over $200.  Thirty percent of catering customers order weekly, and twenty percent of them order multiple times per week.

That steady flow of reliable large orders could be a huge boost to your sales. By gaining even one or two new catering customers per week, you can reduce the strain of trying to acquire over twenty individual new guests.  Pairing a top-notch experience with a rewards program specifically for your catering customers is a great way to grow loyalty and inspire repeat purchases.

Driving Loyalty Through Catering Rewards

The nature of catering makes it necessary for you to develop a separate rewards program for your catering business.  If you have a rewards program for individual orders where for every ten orders you get one free, applying that to catering might result in a free order worth hundreds of dollars, revenue you don’t want to miss out on. Here are a few ways you can use a catering rewards program to drive loyalty: […]

Even the most brilliantly conceived loyalty program is only as good as its results. These new dashboards make it so much easier to evaluate them! 

We’re happy to announce new dashboards, all of which have been fully rolled out and are available for you to use and explore.

Access the numbers you need. Visualize the trends in the data that will help prompt ideas for other successful promotions. The more you understand your customer data analytics, the more you’re able to build customer loyalty and strengthen customer retention. 

Think of the main program dashboard as a high-level look at your loyalty program. Here, you’ll get the “executive summary” of key information like average spend per visit, new members added within a certain time frame, and more. You can also filter data to dive a bit deeper into the exact information you’re looking for.

Beyond the main dashboard, there are four other dashboards you can navigate to for even more detailed data and richer insights:

• Spend by Time of Day dashboard helps you get a handle of the correlations between revenue and what time the visits occur.
• Enrollment Detail dashboard gives you insight into how people are signing up and where they’re signing up, as well as key demographic information.
• Visit and Spend dashboard offers key information about total dollars spent, including important year over year data.
• Mobile Dashboard keeps you on top of information about your mobile program, helping you monitor things like mobile app downloads over time. 

Additionally, if you run a gift card program access the dedicated gift card program dashboard to easily analyze your program’s performance. 

You can quickly navigate to each of these dashboards within your analytics tool, and you’ll find that it’s easy to switch from one dashboard to another. You can also download data from these dashboards at any time, or schedule dashboard information to be sent to you on a regular basis. 

These dashboards were created to help ensure that you have a good understanding of your programs and can see the program metrics in pictures as well as numbers. But another key element is to help inspire new marketing ideas and help you identify new opportunities. 

For more ideas or tips about how to use your dashboards or transform your loyalty programs, don’t hesitate to reach out to Paytronix. We’re always here to help you succeed. 

If 2018 continued the trend of disruption for convenience stores—with things like Amazon Go stores opening at a steady pace and frictionless shopping gaining traction—convenience store marketing trends for 2019 all have to do with capitalizing on those disruptions.

Our team has identified seven can’t-ignore trends that represent a tremendous opportunity to increase brand loyalty and increased revenue. Planning for (and taking advantage of) these marketing strategies now will help ensure that your store’s biggest “trend” for 2020 is consistent growth.

(To get a detailed description of each trend, along with ideas for how to make the most of them, click here to access our free, on-demand training called, “Convenience Store Trends: Expert Predictions for 2019.) […]