Easier and faster. Frictionless and fantastic. These are the goals Original ChopShop had in mind when setting out to improve its guest loyalty program. The healthful, feel-good food brand that hails from Arizona knows its customers value saving time over everything.
"While most loyalty programs in the restaurant industry center around value and rewards, our approach to loyalty has been primarily focused on convenience," said Brooke Perry, VP of marketing. Features such as ordering ahead, paying in the app, and choosing rewards are already built-into the Chops reward program.
With Paytronix, Original ChopShop could further optimize its loyalty program toward convenience. In 2021, a series of new, creative incentives and campaigns drove more app downloads, orders, visit frequency, and Original ChopShop’s best sales year to date.
Notable and creative initiatives driven by Paytronix data for Original ChopShop:
“Our goal was to make it easier and faster for guests to use the brand by utilizing the app for ordering … all of our new introductions centered around creating a convenient brand experience.”