4 signs your loyalty program needs a revamp 

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Original ChopShop Loyalty Centers Around Convenience, Powered By Paytronix

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A Frictionless Experience For The Customer On-The-Go

Easier and faster. Frictionless and fantastic. These are the goals Original ChopShop had in mind when setting out to improve its guest loyalty program. The healthful, feel-good food brand that hails from Arizona knows its customers value saving time over everything.

"While most loyalty programs in the restaurant industry center around value and rewards, our approach to loyalty has been primarily focused on convenience," said Brooke Perry, VP of marketing. Features such as ordering ahead, paying in the app, and choosing rewards are already built-into the Chops reward program.

With Paytronix, Original ChopShop could further optimize its loyalty program toward convenience. In 2021, a series of new, creative incentives and campaigns drove more app downloads, orders, visit frequency, and Original ChopShop’s best sales year to date.

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A Year Of Creative Campaigns

Notable and creative initiatives driven by Paytronix data for Original ChopShop:

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Chopshop Results

“Our goal was to make it easier and faster for guests to use the brand by utilizing the app for ordering … all of our new introductions centered around creating a convenient brand experience.”

— Brooke Perry, VP of Marketing, Original ChopShop
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Five best practices to set your brand up for success

The order-and-delivery industry continues to grow rapidly, with sales projections soaring north of $28 billion by 2023. Once dominated by independent order-and-delivery platforms, recent mergers and acquisitions are driving restaurants and convenience stores to seek out the best way to add the offering to their brand.

 

Download our e-book to discover current industry trends, opportunities, best practices, and ah-hah moments experienced by early adopters.

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