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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

 

 

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Smashburger® Leverages Paytronix’s AI to IA℠ to Drive 6.5% of Annual Sales Growth with Relaunch of Smash Club Rewards

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Data-Driven Smash Club Rewards

An innovative company that is always seeking new ways to motivate guests, Smashburger leveraged its loyalty data and Paytronix’s AI and machine learning to create personalized, one-to-one marketing campaigns. These efforts played a major role in helping the company meet its sales-growth objectives amid a difficult economic climate. In light of such success, the burger brand perfectly exemplifies the benefits of AI to IA℠ – the practice of using artificial intelligence to drive individual action.

As a Data Insights client, Smashburger enlisted Paytronix’s AI to IA℠ services to “micro-segment” its customer base and create a powerful, data-driven loyalty program. Through personalized, one-to-one marketing campaigns, it has steadily spurred additional sales.

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In 2020, the loyalty program accounted for at least $1.9 million in incremental sales, which represents a staggering 6.5% of the brand’s overall sales growth for the year. Smashburger hopes to smash that number in 2021 by nearly doubling the brand impact of the program.

Last year’s relaunch saw Smashburger replace its old rewards program with a new one designed to enhance insight and increase brand agility. Whereas all Smashburger guests had previously received the same rewards and messaging, they are now targeted based on preferences and behavior. 

“Through the SmashClub Rewards program, we utilized the Paytronix tools to tailor communications in a way targeted to what guests enjoy,” said Loyalty Manager Lexi Ryan.

With its data-driven and AI-powered campaigns, Smashburger was able to achieve a far more profitable campaign structure while also providing rewards that align with the individual preferences of its guests. Clustering algorithms were used to send out highly segmented campaigns that generated a vastly improved level of engagement.

 

The results reflected:

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Tactics deployed include:

  • Small tests to boost visit frequency
  • Reengagement campaigns
  • Segmentation of members based on purchase behavior to create a personalized guest experience:
    • Veggie burger promotion that targeted guests who typically don’t buy beef
    • LTO that rewarded frequent purchasers of fries with a free order if they tried a new menu offering
  • Refined member benefits (double and triple points for Gold and Platinum members; preferred birthday rewards)
  • Order-and-delivery incentives (triple points for ordering online)

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“Offers are tied to core behavior so that guests get what they love. We want them to make their experience personal.”

– LEXI RYAN, LOYALTY MANAGER, SMASHBURGER

 

 

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