2025 Economic Resilience Guide
101 battle-tested tips to reclaim your margins without sacrificing your brand’s guest experience.
Lifecycle Campaigns
The Challenge
A quick-service restaurant brand has been looking for ways to improve engagement with their
loyalty program despite utilizing a very aggressive offer strategy.
The Recommendation
After reviewing the performance of difference campaign journeys aimed to engage guests at different stages of their lifecycle, there was a clear opportunity to improve retention by revitalizing the messages and offers being utilized in 1-1 Win Back campaigns.
The Results
This restaurant brand saw significant improvements to their 1-1 Win Back campaign performance, driving 11.5% incremental visit lift and 3% spend lift by introducing updated messaging and offers optimized to drive profitable visits.
The brand's marketing team was very pleased with the boost in retention leading to increased sales as a result of the engagement with these updates. Moving forward, the team intends to review lifecycle campaign performance quarterly to identify optimizations early and ensure messaging remains fresh.