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Turning Menu Views into Online Orders at National Coney Island

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One Small Tweak Created an Uptick in Orders for National Coney Island

National Coney Island has a longstanding partnership with Paytronix, which powers the Coney-dog retailer’s order, delivery, and customer loyalty programs. In 2021, the All-American classics food chain needed a tech-first solution to increase online orders, especially since many stores were low on staff.

Online orders mean less in-store lines, without sacrificing a great customer experience. By taking a look at the most-ordered menu items, Paytronix generated a new menu that was shown to customers ordering through the mobile app, coupled with a $5-off coupon.

After randomized customer testing between the classic menu and the new one, the results were clear. Guests who saw the new menu could quickly and easily find the item to satisfy their craving — whether it’s a Coney dog, a Sanders sundae, or breakfast for dinner — and would order more often than those who viewed the classic menu.

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Coney by the Numbers

As a result of the menu test, National Coney Island saw an ROI 27x the cost of the reward. Here’s a breakdown:

National Coney Island Results

“Maintaining a successful loyalty program without a marketing team is possible with thoughtful execution strategies.”

— Brian Buck, Director of Information Technology, National Coney Island
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Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.


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