In February 2021, HuHot launched its BOGO Grill Pass, at first as a trial.
With a subscription program, HuHot hoped to increase guest visits. For a monthly fee of $9.99, guests earn a free grill meal when they purchase one full-priced grill meal.
Since its launch, the program has delivered by driving CLV, revenue, and elevating the guest experience.
The Results
HuHot’s subscription program returned an amazing value with increases across the board. While it provides a high discount, the increase in visit frequency, paired with the recurring monthly subscription fee more means that it truly pays off. The program strikes an ideal balance in guest value and bottom-line benefits. Since launch, HuHot has seen a triple digit increase in spend.
“We’re thrilled Paytronix was able to build this product for their clients. We are very pleased with the results so far and hope to roll out subscriptions to more locations in the future.”