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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

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Reaping the Rewards of a 1:1 Visit Challenge

 

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Overview

Great Harvest is a franchised bakery cafe that specializes in whole grain breads as well as breakfast items, pastries, and coffee.

www.GreatHarvest.com

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Situation: A Thriving Loyalty Program Grows More Advanced

With a growing base of active loyalty members, Great Harvest was ready to drive deeper engagement with advanced segmentation campaigns. The brand started with a 1:1 Visit Challenge, a campaign driven by artificial intelligence that rewards guests individually with the intent of increasing visits. The results were staggering with increases of more than a third across all categories, including total visits, visit frequency, and spend. Now, Great Harvest is expanding the program by working with the Paytronix Strategy & Analytics team to introduce a steady rotation of 1:1 campaigns designed to increase customer lifetime value (CLV).

 

Taking a Strong Loyalty Base to the Next Level

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35% Lift in Loyalty Visits

By leveraging AI-driven advanced segmentation, Great Harvest offered a unique visit challenge to each guest tailored to their individual habits. Guests who completed their visit challenge received $5 off any purchase, valid for two weeks. Using a control and target group designed by Paytronix S&A, Great Harvest attributed a 35% lift in loyalty visits to the campaign.

 

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35% Lift in Loyalty Spend

Though Great Harvest is known for its artisanal breads, the 1:1 Visit Challenge targeted sweet-toothed guests. The brand’s oatmeal chocolate chip cookie became one of the most popular items sold during the challenge period, along with the Harvest White Loaf. Yum!

 

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35% Lift in Unique Loyalty Member Visit Frequency

With industry-leading data analytics from Paytronix, Great Harvest could drive more than just aggregate lift. This 1:1 Visit Challenge modified guest behavior for the long-term. By leveraging data to personalize visit challenges for every guest, Great Harvest increased individual member visit frequency. In the long run, that makes each guest more valuable.

 

“Before Paytronix, we struggled with slow seasons. By leveraging 1:1 campaigns, we engaged customers on a personal level and increased sales in ways we hadn't thought were possible. We were even able to modify customer behavior to drive guest visit frequency. More campaigns and opportunities like this will only help grow our business and the future of our guest engagement strategy. We're looking forward to seeing what we can pull off next.”

— Mike Ferretti, CEO, Great Harvest

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