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Nebraska’s Pump & Pantry Gains Over 20,000 New Loyalty Members in One Year Thanks to Paytronix

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At Pump & Pantry, drivers and truckers have everything they need. Fuel, diesel, groceries, coffee, ice cream, donuts—and now, a new loyalty program that saves them money at the pump. In 2021, the Nebraska-based company worked with Paytronix to develop a brand new, “Pumped Up Rewards” program to keep customers coming back. And what followed was the launch of a lifetime.

With the help of Paytronix, Pump & Pantry created a new loyalty program that gained over 20,000 new customers just the first year. Timing was perfect. The program launch coincided with a 50-year anniversary sweepstakes, with the grand prizes being a trip to Disney World, and a vintage 1971 Volkswagen Karmann Ghia.

The “Pumped Up Rewards” program launch then opened the door to additional campaigns and promos, including an Elvis-themed TV spot. The Paytronix platform enabled customers to monitor their rewards and track their savings in one place. By the end of 2021, the c-store chain had seen an increase in virtually every metric: visits, spend, spend per visits, frequency, and more. Not so bad for the company’s 50th year.

Pump&Pantry Results
 
Structuring a Seamless Rewards Program

A three-tiered system of membership, based on visits, earned guests varying cents-off their gallon of gas. Paytronix technology enabled seamless integration.

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“Our new program allowed us to not only gain, but retain customers with fuel rewards for visit frequency and dollars purchased.”

— Paul Durban, Senior Brand Manager, Bosselman Enterprises
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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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