Results
The promotion sparked a 54% increase in visits and fueled a 42% increase in monthly revenue.
Even more important, the promotion produced a big carryover effect, as visit rates remained significantly higher in the month after the promotion ended. This result lifted segment revenues 27% above the baseline during the post-promotional month!
The lure of extra loyalty points clearly influenced the guests’ dining decisions and increased visit frequency. A visit challenge like this one is thus an effective way to engage guests and earn more of their share of wallet.