Pump N Pantry Drives Customers from Pump to Store by Combining Online Ordering and Loyalty Rewards
The key challenge for any c-store is moving people from pump to store, especially when a brand specializes in fresh food. Pump N Pantry, a c-store chain with 14 stores in Pennsylvania, wanted to step up its customer perks to drive more customers inside when they stop to fill up. Working with the full Paytronix Platform, the brand created a points-based loyalty program with digital order-ahead capabilities, and a mobile app to create a fast, hassle-free customer experience.
The Pump N Pantry Perks program launched along with online ordering in January 2021. The program rewards points to members for every purchase, which can be redeemed for food, snacks, and other merchandise, as well as access to exclusive discounts and deals. After a little more than a year, 6,000 members had joined the program, with numbers only increasing each month.
Online ordering gave Pump N Pantry a whole new way to deliver value to customers, something they embraced fast. Online orders quickly jumped to 20% of overall sales. Now the brand has both drive-thrus and curbside delivery, something only possible thanks to Paytronix Order & Delivery and its payment capabilities. This means customers can place and pay for their orders, pick them up, and receive rewards any way they want, even without stepping inside the store.
Key features of the Pump N Pantry Perks program that improved the customer experience:
“Our main goal, like so many other convenience stores, is to move customers from pump to store. With Paytronix we can offer the rewards and online ordering that creates a great customer experience and helps move people from filling up with gas to filling up with our amazing Subs-N-Pizza. It’s about giving people the ability to choose how they want to interact with us.”