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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
We work with your environment - check it out.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Paytronix Login

Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

Alltown Fresh Logo


Fresh with Benefits™: Alltown Fresh® Wows Guests with the Full Paytronix Platform

Alltown Fresh Image

Alltown Fresh Stats 2


Alltown Fresh® is something entirely unique: a handcrafted kitchen and market that also sells fuel. A foodie haven, Alltown Fresh® features favorites like kombucha on tap and fresh-blended smoothies. The menu reflects clean, whole ingredients that meet a range of dietary and lifestyle needs.

Alltown Fresh Pics


Fresh with Benefits™: Alltown Fresh® Launches Order & Delivery, Mobile App, and Loyalty

Alltown Fresh Survey


Looking for a guest engagement platform that would match its unique and cutting-edge brand promise, Alltown Fresh® launched its new guest loyalty program, order and delivery service, and mobile app on the Paytronix platform. Its Fresh with Benefits™ loyalty program, in conjunction with the Paytronix-designed Alltown Fresh® mobile app, enables customers to place food orders, make contactless payments, and earn and redeem rewards.

Mobile and online orders have quickly become a key part of overall sales for Alltown Fresh®, with the majority of them being for either takeout or curbside pickup. Guests can even alert the store about their arrival using the app, making for a frictionless and convenient curbside experience.

Through the Paytronix FEEDbackSM tool, one guest stated: “First time trying a café beverage and it did not disappoint!! It was ready right on time, waiting for me to grab and go! The taste was delicious and made as requested.”

Alltown Fresh Quote Image


“We’re thrilled to launch this first-of-its-kind Alltown Fresh® App to our guests. The ability to custom-order your sandwich, smoothie, or salad – and use the same app to fuel your car and pay without touching the PIN pad – is a game changer. Plus, guests earn points with every food and fuel purchase through our new Fresh with Benefits™ loyalty program, resulting in valuable rewards that fit our guests’ lifestyles. It’s the latest example of our commitment to anticipating guests’ needs and providing exceptional food, service, and hospitality.”

Joanna Linder, Vice President of Marketing
Global Partners LP

Alltown Fresh App

Giving Customers Complete Control of Their Experience


Fresh with Benefits™ provides guests with savings every time they use the new Alltown Fresh® app or their registered phone number when buying fuel or making in-store purchases. The rewards they earn are redeemable in-store or at the pump, and a managed wallet makes contactless payment simple. Since the app is fully integrated with the loyalty program, guests are also able to track their progress toward the next reward. The Alltown Fresh® app was custom-designed by Paytronix to promote customer engagement. While most apps manage the basics of food and fuel services, Alltown Fresh® puts the guest in control with custom order capability for all items on the menu. This is great news for guests requiring gluten-free, vegan, vegetarian, or allergen-free dishes, as well as those who just want something different, like extra avocado on their toast. The user-friendly app has an intuitive design that enables easy navigation.


Alltown Fresh Quotes

Innovation at Every Level


The Alltown Fresh® menu is overseen by Chef Joshua Smith, an innovative culinary force who has a strong following among foodies in the Boston area. He created Alltown Fresh® as the restaurant market of the future, with handcrafted, made-to-order recipes, a curated selection of locally sourced goods and ingredients, worth-the-drive custom coffee, full-service catering, and a variety of household essentials. The highly customized food offerings cater to guests with a range of lifestyles and dietary needs, and plant-based options are among the choices.

Alltown Fresh® has locations in Massachusetts, Connecticut, and New York, with more openings planned. It is part of the Global Partners LP family of brands, one of the Northeast’s largest independent owners, suppliers, and operators of gasoline stations and convenience stores (1,500+ locations in the U.S. and Canada, NYSE: GLP).


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