Burning the Competition with Paytronix
Overview
A boutique gourmet toast and juice bar offering a fresh, chic, rustic experience.
Situation
Toastique is one of the hottest QSR brands in the country. Since opening in 2019, the brand quickly established a following in its home of Washington DC and plans to double its size through a nationwide franchise network. Prior to using the Paytronix Digital Guest Engagement platform, Toastique relied on a simplified loyalty platform that wasn’t helping the brand grow, and an online ordering process that was entirely disconnected from the core brand experience. To help fuel its growth, Toastique needed a complete digital guest engagement platform that not only created a great guest experience, but also helped launch new locations, kept customers loyal, increased revenue, and streamlined operations.
3 Hours of Work Saved Per Store
With Paytronix Online Ordering and Order Experience Builder, Toastique saves 3 hours on every adjustment to the mobile app’s menu, aesthetic, or functions. Paytronix centralizes menu management across locations, enabling operators to make a change once, and sync it everywhere. That not only saves Toastique time, but provides the brand with nimble and complete control over its guest engagement strategy.
87.5% Boost in Membership
Within four months of launch, Toastique grew its loyalty program membership by 87.5%. A larger membership base has enabled the brand to leverage behavioral data and fine-tune their loyalty offers. That personalization is driving visit frequency too, as guests receive offers for what they want, when they want it.
15% Increase in Visit Frequency
After upgrading its guest engagement solution, Toastique saw a 15% increase in visit frequency. The brand has set its guests on a 1:1 journey that grows increasingly personalized over time. Personalizing loyalty is building value among Toastique’s biggest fans – it’s also winning back lapsed guests and acquiring new ones, especially at recently launched locations.