2026 Loyalty Report
95% of guests who visit 4 times keep coming back. Are you getting them there?

Promo Delivers Double-Digit Results

The Challenge
A fast-casual restaurant group wanted to improve low traffic on Mondays.
Paytronix's Plan
The group asked Paytronix to do a 2x promo on Mondays.
Using its database, the restaurant group reached out to its customers with an email promo.
Paytronix quickly launched it.

Launching a promotion that automatically doubles points for members dining at certain times on specific dates is easy with Paytronix.
Several elements within the technology enabled a smooth and accurate promotion. Specifically, Paytronix:
- Added a rule to the existing program that automatically awarded double points on Mondays between 6:00 a.m. to 11:00 p.m. during the promotion dates
- Set a schedule for the program to ensure that the system would award the correct amount of points from a specific start date through a specific end date
- Loaded two email messages into the system and scheduled the appropriate deployment, with the first email going out immediately and the second scheduled to be sent two weeks after the start date of the promotion
Results

The double-points offer resulted in a 39% lift in Monday dining visits, representing a 58% increase in revenue on Mondays during the month of the promotion.
Utilizing the visit data captured within the loyalty system, an analysis confirmed that the promotion did not cannibalize sales from other days of the week.
Both the control group and the target group did the same on Tuesdays-Sundays during the weeks of the promo.
Faster points for loyalty members has a proven benefit.
As members earn more points, they get more rewards. This makes them visit more.
