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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
We work with your environment - check it out.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Paytronix Login

Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024




Rutter's Sees 25% Lift with Paytronix Online Ordering



Rutter’s is a gas station and convenience store with an extensive menu of made-to-order food.







Rutter’s launched Paytronix Online Ordering in March of 2023, combining it with loyalty to build a true digital guest engagement program. With one of the largest menus in the industry, digital channels offered the best opportunity for growth. Prior to adding online ordering, Rutter’s customers waited for made-to-order items in crowded stores. The brand’s loyalty program, while strong, was also beginning to plateau. Online ordering offered Rutter’s a way to reinvigorate its loyalty program and provide customers with more personalized, and convenient digital experience.


 A One-Stop-Shop Brand Gets Even More Efficient



37% Penetration

By releasing online ordering only to its VIP loyalty members, Rutter’s added a new level of convenience to a personalized and valuable program. The additional sales channel also enabled the brand to reach new guests, driving the penetration rate to a historical high. Today, 37% of all checks Rutter’s receives are attributable to loyalty.




+25% Visit Lift

Rutter’s order-ahead feature has enabled customers to receive their orders faster and they’re coming in more often because of it – since launch, Rutter’s has seen a 25 percent increase in visits among loyalty members. The time-saving benefits of online ordering have seamlessly woven the brand into customers’ daily lives, providing their favorite items faster than ever.




+10% VIP Check Size

Rutter’s loyalty and online ordering are saving customers time and money. That kind of value creates deeper engagement with the brand. Rutters’ most valuable loyalty members are spending 10 percent more with every visit, and they’re visiting more often.


“At Rutter’s we’re determined to be the best in every category, meeting every customer’s needs with convenience and unparalleled value. Paytronix has provided a strong guest engagement strategy that’s enabled us to stay ahead of a constantly evolving industry. Adding online ordering to our loyalty program has deepened that engagement, reaching more customers where they are, and giving them yet another reason not to go anywhere else.”

— Chris Hartman, VP of Fuels, Advertising and Development

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