Dutch Bros Case Study | Paytronix

Platform

What is Paytronix Guest Engagement Suite?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one suite. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Guest Engagement Suite
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
Kiosks
Boost revenue and loyalty with self-service kiosks.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix Guest Engagement Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out
Tobacco Reporting
Comply with AGDC 2026 DTP Requirements

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login
Order & Delivery Login

Resources
Paytronix Resources
Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.
FlexPoint Service Catalog
Access FlexPoints are a cost-effective, flexible way to access our value-added services, to ensure you get greater impact from your Access software solution.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.
Webinars
Webinars to help you learn strategies to use customer loyalty and rewards programs to increase sales and revenue for restaurants and retailers.
Worksheets
Practical templates built for the decisions that matter: loyalty program design, menu engineering, guest engagement strategy, and more. Download any worksheet directly, no form required.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.

2026 Loyalty Report

95% of guests who visit 4 times keep coming back. Are you getting them there?

Download Now

A Digital Rewards Program

Dutch Bros Coffee needed a new way to connect with customers during COIVID-19.

The brand started a digital loyalty program using Paytronix. They gained 1.4 million members in the first month.

Built on the Paytronix platform, the Dutch Bros app uses a points-based system for rewards.

Paytronix data-driven insights, AI to IA^SM technology, and comprehensive campaign tactics and capabilities continue to drive incentives and gain transactions, bringing a new digital layer to the Dutch Bros experience.

Dutch Bros App

“We needed a partner with a platform that provided capabilities that we were able to tap into for custom features like app stickers and hookups, but most importantly allowing the digital experience to be truly ‘Dutch.’ The Paytronix platform enabled Dutch Bros to do just that.”

— ANNE SCHULTHEIS, DIRECTOR OF LOYALTY, DUTCH BROS

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