Dutch Bros Goes Digital and Gains 1.4 million Members in One Month with Paytronix Loyalty
A Seamless, Digital Consumer Rewards Program
A growing national coffee chain in a competitive market dominated by national brands, Dutch Bros Coffee needed a new, contactless way to connect with customers during a global pandemic. The brand unveiled its first-ever digital loyalty program using the Paytronix customer experience platform, replacing its previous punch-card system and gaining 1.4 million members in just the first month.
Built on the Paytronix platform, the Dutch Bros app uses a points-based system in which customers earn rewards, win contests, and receive the one-of-a-kind, personal, Dutch Bros experience in a digital format. Paytronix data-driven insights, AI to IASM technology, and comprehensive campaign tactics and capabilities continue to drive incentives and gain transactions, bringing a new digital layer to the Dutch Bros experience.
The Right Message, the Right Time
Over 220,000 lapsed members were won back in a single month, enabled by Paytronix’s data-driven, AI-powered technology.
Other metrics and capabilities
Personalization and audience segmentation
Gamification to incentivize users
Digitized Dutch Bros stickers
Live nurturing for each user journey