The mid-year gift card report is here!

Primanti Bros Study Header
Primanti Bros Logo
Primanti Bros. Wins Back Fans Post Pandemic, Thanks To Paytronix AI to IA℠
Primanti Bros Location Loyaltees Full

Locals, celebrities, and especially local celebrities love Primanti Brothers, home of the Almost Famous Primanti Bros. sandwich. It’s grilled meat, Provolone cheese, French fries, a sweet-and-tangy slaw, and tomatoes — all piled high on thick-cut Italian bread. It's a Pittsburgh classic.

All things considered, Primanti Bros. weathered the first few months of the pandemic well. By early summer, the casual full-service restaurant’s most loyal fans had returned to pre-Covid visit frequency.

Even so, the brand was still seeing an unusually high number of lapsed guests — those who were not visiting at their typical pre-Covid regularity.

Using Paytronix AI to IASM, Primanti Bros. used visit data to identify which guests fell out of their regular sandwich-eating cadence. Those guests were then segmented and targeted in a campaign that offered them $5, $8, or $10 off their next purchase within seven days — no strings attached. A segmented control group received no offer as a means of comparing results.

Primanti Bros 10 Off Promotion
 
Primanti Bros Background
Returning Customers, and Big Returns

As a result of the campaign, Primanti Bros. won its fans back. By the numbers, the campaign showed a:

Primanti Bros Promotion Results Full

“We knew that the pandemic was an opportunity to lean on our big value to drive fans — so we started offering bigger deals, better deals, and leaning more on loyalty than ever before. The results far exceeded what we were initially hoping for. We had strong reengagement. Not only did we win customers back — but those customers returned, continuing to visit subsequent times.”

— Ryan Wilkinson, Director of Marketing, Primanti Brothers
Want your own copy of this case study?
Download PDF
X
Loyalty Cover 915X515
Is your loyalty program feeling dated?

Today’s restaurants and convenience stores are evolving faster than ever to meet changing consumer demands. Revamping your loyalty program demonstrates commitment to your customers and can increase visits, spend, and retention across the board.

X

Paytronix uses cookies to deliver the best possible experience to you. In order to continue using this website, you agree that we may store and access cookies on your device.

Ok, I understand Privacy Policy