Paytronix-Powered Promo Boosts The Counter's Average Ticket by $5
The Kahala Brands marketing team was eager to work with The Counter’s Paytronix-powered Counter Points loyalty program so that it could get to know the brand’s loyal fans. The goals were to create excitement and engagement among the Counter Points members, raise visits and spend to new heights, and demonstrate how the program benefits the brand to its franchisee community.
Members were sent a one-to-one survey that asked which team would be victorious in the “Super Big Trademarked Game” – “Team Green” or “Team Blue.” The Counter promised respondents a special offer for participating. To test how engaged the base was, members were given 24 hours to respond.
Using Paytronix to track the visits and spend that the campaign generated, the marketing team found that 2 percent of the target audience responded – a high rate considering the small window of time and multistep process.
The Counter's Big Game campaign also leveraged the Paytronix A/B test and the target-and-control features. Results analysis looked beyond open rates because more opens do not always translate to higher spend and increased visits. The campaign helped demonstrate to the franchisees how much more they can do with the program than with a simple e-club.
