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Learn How Zaxby’s Boosted Gift Card Sales by 18%

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In this brief case study, read about how Zaxby’s search for a new gift card provider led them to choose Paytronix and why. Switching gift card providers seems challenging. Zaxby’s was in good hands as Paytronix led the 700-unit franchised chain through its proven migration process. In the end, the gift card program operated continuously through the process.

You’ll learn:

  • What caused Zaxby’s to switch providers.
  • How Paytronix made the switch.
  • How the switch has impacted the brand.


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Gift Cards Boost Sales
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When Zaxby’s Franchising LLC learned that its gift card software provider would no longer process gift cards, the 700-unit chain set out to find a new vendor. It needed a reliable partner with experience in moving large volumes of accounts and funds to a new system. Its new partner also needed to be integrated with Blackhawk and InComm so that Zaxby’s could continue its gift card sales through third-party retail channels. Zaxby’s also wanted to reduce the time the team spent on reconciliation and money movement processes.

“Paytronix has delivered. In fact, we saw an 18% increase in gift card sales after coming onboard with Paytronix, compared to the previous year with our former processor.” 

Jeff Hood, Financial Projects Director Zaxby’s Franchising LLC.
Proven Migration Process
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Paytronix migrated millions of accounts and a multiple of that in funds from Zaxby’s previous provider to the Paytronix platform using its proven migration process. Zaxby’s experienced uninterrupted gift card purchases and redemptions during the migration process. Plus, money continuously moved between franchisees.

By automating some accounting activities and discount tracking, Paytronix eliminated the complexities of gift activity across franchisees and third-party gift card sales channels. Today, the Zaxby’s team has more time to spend on strategic growth projects.

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