A Visit Challenge Accelerates Visit Rates by 54% and Increases Revenue
A national casual restaurant chain wanted to increase the visit frequency of its less active loyalty members and capture a greater share of their spending.
The marketing team targeted infrequent loyalty program members with a bonus-points offer designed to encourage multiple visits. During the promotional month, guests received extra loyalty points every time they visited. The number of bonus points awarded escalated with each subsequent visit – that is, the bonus points doubled with their second visit and tripled with their third visit.