Caribou Coffee had operated a points-based loyalty program for a few years. When a new manager took over the promotional planning and discounting strategies, she wanted to create a more data-oriented planning process with a focus on driving incremental visits and sales. She worked closely with Paytronix to build promotional strategies that leveraged historical data to refine targeting and improve results.

Paytronix’s Data Insights team was integral in helping Caribou obtain the right data to analyze each promotion’s results so they could adjust subsequent promotions. Check-level data was used in a scalable way to target members and encourage behavior change, which opened up new possibilities moving forward.