Paytronix and mParticle Partnership Helps Brands Unlock the Value of their Loyalty Data
New integration enables brands to stream loyalty, messaging engagement, and ordering data from Paytronix to mParticle.
Newton, MA – March 21, 2023 – Paytronix, the leader in guest engagement for restaurants and convenience stores, and mParticle, the leading Customer Data Platform, today announced an integration partnership that enables retail brands to connect data from Paytronix to mParticle.
With data from Paytronix available in mParticle, brands can create a 360-degree view of the customer, containing data from across varied sources, and easily connect that data to their preferred advertising, CRM, customer service, and analytics tools without any development work.
“Being able to integrate the Paytronix guest engagement platform with mParticle’s customer data platform will be a game changer for enterprise organizations,” said Dan Murphy, head of partnerships, Paytronix Systems, Inc. “This partnership unlocks the ability for brands to use all of their data to inform their CX program and, consequently, their ability to build more meaningful campaigns.”
Benefits of the Paytronix-mParticle integration include:
- Real-time customer data collection – mParticle native SDKs and APIs allow brands to collect customer data from websites, and POS systems, in addition to Paytronix platforms like mobile apps, Loyalty, and Online Ordering in real time. With a single point of customer data collection, teams can streamline their customer data tracking and simplify data quality management and governance.
- 360-degree view of the customer – Brands can unify guest data across sources and automatically resolve cross-device data to holistic customer profiles. This enables teams to spend less time trying to stitch profiles together and more time analyzing the customer journey, delivering personalized experiences to all guests, and building loyalty.
- Real-time personalization – mParticle collects, processes, and streams to any connected systems in real-time, enabling marketing teams to orchestrate triggered messages and location-based experiences across channels through any connector in mParticle’s integration network.
Read the mParticle blog: Get more value out of your loyalty data with the mParticle Paytronix integration
For more information on mParticle for quick service restaurants.
About mParticle
mParticle makes it easy to manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.
About Paytronix Systems, Inc.
Paytronix is the leader in Digital Customer Engagement for restaurants, convenience stores, and other retailers who seek to build lasting guest relationships. Paytronix continually advances digital guest engagement by developing technologies that uncover new insights about guest attitudes and behaviors that create brand preferences. For more information visit Paytronix.com.
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