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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
We work with your environment - check it out.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Paytronix Login

Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Paytronix Leading the Market in Digital Experiences

Platform emerges as powerhouse for off-premises ordering and delivery following successful acquisition and integration of Open Dining

Newton, MA—November 2, 2021—Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced critical updates in the evolution of its Order & Delivery solution. Delivering on the promise made when Paytronix acquired Open Dining in 2019, Paytronix Order & Delivery now leverages AI-driven guest intelligence as a core part of the platform. Game-changing features like Order Experience BuilderSM and FEEDbackSM, coupled with the industry’s best loyalty and CRM solution, provide an end-to-end platform that helps marketers absolutely delight today’s digitally connected consumers.  

“A restaurant’s digital presence is now the primary way guests discover and interact with brands, so marketers need a cutting-edge platform that embraces this new reality,” said Paytronix CEO Andrew Robbins. “Offering a truly amazing guest experience isn’t just about a single transaction, but rather, it’s about developing relationships that extend over the long term and across all touchpoints.”

Paytronix’s Order Experience Builder changes how marketers design, build, and deploy online ordering, providing the tools to create powerful, interactive, and appealing online menus simply and easily. Using a simple drag-and-drop interface, marketers can now create compelling online menus that make everything look perfect, even as guests navigate the many options on a mobile phone screen.

Marketers have traditionally had two paths for creating a digital front end. A templated design that is simple to deploy but is undifferentiated; or a custom-built site that has a distinctive look but comes at a considerable time and expense. Order Experience Builder bridges that gap, providing the flexibility of a customized deployment with the speed and efficiency of a templated site.

AI-driven menu management

Paytronix believes that the ordering experience should be tailored to the specific brand and unique for each guest. Menu variant testing enables personalized menu versions to be displayed for guests based on preset brand parameters. A layer of artificial intelligence tracks multiple KPIs, from conversion rate to average order size, and automatically serves up the most effective menu.

Enterprise users can manage menus at every level, from nationally to regionally to locally. Items move up and down the hierarchy, and one that’s developed in an individual store can quickly be rolled out to other locations. Menu sharing lets other guests experience someone’s favorite items – even those that have been customized – helping bring a social element to the digital ordering environment.

FEEDback that matters

Meanwhile, FEEDback facilitates instant responses from customers at the time that they place and receive their order. This allows managers to respond to comments in real time, when the opportunity to gain their long-term loyalty is strongest. AI-driven sentiment analysis makes this feature even more powerful, as negative comments can be flagged for immediate response.

“Digital ordering is central to how brands operate today, and that opens a huge opportunity to ensure that restaurants and c-stores can create the best experience for their guests throughout the customer journey,” said Tim Ridgely, head of Order & Delivery for Paytronix. “Brands must be able to manage the third-party marketplaces on one side of that journey and the delivery channel on the other. Then they need to hear back from their guests and maintain direct relationships for the long term. We’re focused on all of it.”

With AI and the option for customer feedback integrated into the platform, restaurants and convenience stores have the dynamic intelligence tools they need to build strong relationships with their guests and maximize customer lifetime value.

Paytronix Order & Delivery is available today. For more information, visit or call 617-649-3300, ext. 5.

About Paytronix Systems, Inc.

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit


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