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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
We work with your environment - check it out.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Paytronix Login

Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

United Dairy Farmers Modernizes Digital Platform with Paytronix

UDF gets more personal with its customers; U-Drive loyalty program changes the c-store guest experience 

Newton, MA– April 7, 2021 –Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that Cincinnati-based ice cream and convenience store chain United Dairy Farmers has relaunched U-Drive, a legacy loyalty program now built on the Paytronix rewards platform. U-Drive is available for guests to sign up immediately – pick up a card in-store, or download UDF’s new mobile app for the full digital experience. Since launching the program earlier this year, UDF has already seen increases in both how often customers return and in how much they spend on each visit.

With nearly 200 convenience store and fueling locations across the Midwest, United Dairy Farmers (UDF) is a family-owned dairy that makes its own ice cream. As UDF expanded, management wanted to better understand its customers in order to engage them with more relevant offers and reward their brand loyalty.

“We needed to modernize UDF’s digital platform to better manage the whole customer experience, and Paytronix was the perfect partner with experience to guide us,” said Denise Jenkins, VP Marketing, Insights, Loyalty, United Dairy Farmers. “Tapping into Paytronix provided a real jump-start to knowing our customers better and being more relevant to our guests.”

UDF’s customer loyalty program, U-Drive, rewards UDF’s most loyal customers with savings on gasoline and select products. Members just swipe their U-Drive card and earn discounts, starting with 3¢ savings at the fuel pump every day, without even purchasing anything inside. Registered U-Drive members earn stackable savings every time they make a purchase, then watch the price roll back right on the pump to apply anytime they fuel up.

People want to earn and use discounts in more ways, and Paytronix helped UDF to implement U-Drive with an open design so UDF can tailor promotions for specific guests, or quickly test and roll out entire marketing campaigns. The flexible interface allows UDF to customize different offers for people who may not drive, or who use gasoline but would care much more about earning a free ice cream shake than a gas discount. 

Customers come into the UDF convenience stores with a set mission, and knowing those guests better allows UDF Loyalty to influence the customer journey in a way that does not intrude, but instead interests the guest. UDF knows its loyalty members now--what motivates them, and how they want to be reached.

“We’re learning a lot from Paytronix now that we have the digital platform and the customer experience data to understand our guests. “We need this to be disruptive – people otherwise have blinders on, and will walk right by giant displays, but digital devices and engagement are proving to be a game changer. We can change customer behavior through loyalty, and improve the guest experience,” said Jenkins.

Once active in the loyalty program, U-Drive members gain additional perks, such as locking in the lowest gas price of the day, and Wednesday Freebies in the store--giveaways funded by UDF’s partners and national consumer product brands. Regular perks, coupons and exciting new offers help transition new customers into the system.

“Restaurant tech is evolving, and UDF offers a refreshing example of customer experience done right by harnessing customer data to understand and use in creating better customer experiences. U-Drive loyalty and rewards make every member feel appreciated,” said Andrew Robbins, CEO of Paytronix. “The value of building that digital relationship with customers is now paying off, as customers visit UDF more often, spend more, and build stronger affiliation for the United Dairy Farmers brand.”


Learn more about U-Drive and the new UDF Loyalty app at:


About Paytronix Systems, Inc.

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 400 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend.


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