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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Paytronix Annual Loyalty Report 2023: Loyalty Membership & Revenue Grow as Program Costs Decline

  • Convenience Store Loyalty Programs Deliver 12% Higher Checks
  • Restaurants Drive Highest Reward Redemption on Least Popular Days to Visit
  • Loyalty members who provide email addresses visit more often across all segments

 Newton, MA, September 26, 2023 – Paytronix, the leader in guest engagement for restaurants and convenience stores, has unveiled the highly anticipated Paytronix Loyalty Report 2023. This comprehensive study reveals the undeniable impact of loyalty programs on restaurants and convenience stores, offering insights gleaned from year-over-year data and trends drawn from hundreds of millions of transactions to provide actionable guest insights.

Across the board, Paytronix found that the overall number of loyalty members surged by 19% between January 2021 and June 2023, indicating a consistent annual increase of approximately 6%. Loyalty members not only increased their monthly visits but also consistently spent more, with checks that were 5% larger than those of non-loyalty members.

Download the 2023 Paytronix Loyalty Report for detailed statistics and insights.

Jeff Hindman, Paytronix CEO, noted, “This report, drawing from real-world data and insights from our Strategy & Analytics Team, underscores what we've advocated for years: the advantages of engaging loyalty programs for restaurants and convenience stores of all sizes. As guests increasingly expect more from their relationships with brands, we anticipate that loyalty programs will continue to grow in value while becoming more cost-effective due to advances in predictive technology and artificial intelligence.”

The Loyalty Report also delves into industry insights, examining the momentum of loyalty in full-service (FSRs) and quick-service restaurants (QSRs), and analyzing convenience store market trends. It includes expert insights from Paytronix's Strategy & Analytics team, emphasizing the importance of direct communication within loyalty programs that actively engage members through personalized email offers.

Key findings from the Paytronix Loyalty Report include:

  • The annual cost of loyalty programs for restaurants is decreasing as the market matures.
  • Loyalty guests who provide their email address visit FSRs 25% more often; QSRs see an increase of nearly 50%; and convenience store loyalty members are 100% more likely to visit.
  • 42% of QSR guests order online more than 90% of the time, while only 35% typically order in-store.
  • Both QSRs and FSRs witness the highest redemption rates of rewards on some of the least popular days to visit.
  • Convenience store loyalty programs generate the highest increase in check sizes across all segments, with loyalty member checks 12% higher.

Chris Hartman, Vice President of Fuels, Advertising, and Development at Rutter's, emphasized, “At Rutter's, our slogan is 'Why Go Anywhere Else?' Upholding that slogan makes the affinity built from our loyalty program, Rutter's Rewards, more vital than ever. Reports like this one confirm what we've seen: that loyalty is less about simple transactions and more about building lasting relationships with our customers and encouraging guest engagement.”

Throughout the 2023 Loyalty Report, Paytronix experts provide additional insights to complement the data, offering actionable knowledge. Discover what guests desire and when they desire it, and explore how loyalty, when combined with other technologies such as online ordering and messaging, enables natural digital guest engagement, allowing brands to establish scalable and authentic relationships with their customers.

Methodology

All data referenced in this report is sourced from the Paytronix database of in-store and online transactions that occurred between January 1, 2020 and June 30, 2023, unless otherwise noted. Only merchants continuously operating loyalty programs between 2020 and 2023 were evaluated. No categories with fewer than five brands were considered to preserve anonymity.

About Paytronix

Paytronix is the leader in Digital Customer Engagement for restaurants, convenience stores, and other retailers who seek to build lasting guest relationships. Paytronix continually advances digital guest engagement by developing technologies that uncover new insights about guest attitudes and behaviors that create brand preferences.  For more information visit Paytronix.com.

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