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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Leading Fast-Casual Burger Brand Wins Paytronix Loyaltees Award

NEWTON, Mass., July 19, 2021 -- Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that Smashburger®, the better burger fast-casual restaurant, has leveraged Paytronix’s powerful AI to IA℠ technology to effectively launch its data-driven SmashClub Rewards program. The new program helped drive 6.5% of the brand’s overall sales growth in 2020, which is why Paytronix named Smashburger a Marketing Innovation Icon in the 2021 Paytronix Loyaltees Awards.

Read the Smashburger story: Data-Driven Smashburger Loyalty Program Puts Brand at Top of its Game

“The Paytronix-powered loyalty program was a key component of the Smashburger same-store sales growth story,” said Scott Johnson, VP of Marketing for Smashburger. “Over the past year, we’ve made great strides in improving the Smashburger brand experience across all touchpoints, and the Paytronix loyalty platform gives us the ability to communicate that and build on it with our customers, helping drive the incremental spend and visits which led to revenue growth.”

As a Paytronix Data Insights client, Smashburger enlisted Paytronix’s AI to IA℠ services to “micro-segment” its customer base and create a powerful, data-driven loyalty program. Through personalized, one-to-one marketing campaigns, it has steadily spurred additional sales.

“Through the SmashClub Rewards program, we utilized the Paytronix tools to tailor communications in a targeted way to what guests enjoy,” said Lexi Ryan, Loyalty Manager for Smashburger. “Offers are tied to core and aspirational behavior so that guests get what they love. We want to make their experience very personal.”

With its data-driven and AI-powered campaigns, Smashburger was able to generate a far more profitable campaign structure, while also providing guests rewards that are directly aligned with their individual preferences. Average loyalty campaigns generate incremental behavior with single or low double-digit spend and visit lift, generally at single-digit ROI. With Paytronix AI, Smashburger was able to send out best-in-class, highly segmented campaigns that generated incredible results, way above average engagement:

  • 61x ROI in relation to segmented menu clustering campaigns
  • 20% lift in spend
  • 16% lift in visits

The 2021 Paytronix Loyaltees Awards celebrate the companies that emerged from the COVID-19 pandemic stronger than ever. The awards recognize those restaurants and convenience stores that are using the Paytronix advanced digital guest experience platform to deliver truly innovative and market-defining guest experiences.

About Paytronix Systems, Inc.
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com.

About Smashburger®  
Smashburger® is a leading fast casual better burger restaurant known for its Certified Angus Beef® burgers that are smashed on the grill to sear in the juices and seal in the flavor. In addition to burgers, Smashburger® offers grilled or crispy chicken sandwiches, turkey and black bean burgers, fresh salads, signature side items such as Brussels sprouts and SmashFries®, and hand-spun shakes made with Häagen-Dazs® ice cream. In 2020, Smashburger introduced a new coffee lineup including coffee shakes, cold brew and an iced latte. Founded in 2007 in Denver, Colorado, Smashburger is a recognized Stevie American Business Award winner with 236 corporate and franchise restaurants operating in 36 states and eight countries. To learn more, visit www.smashburger.com.

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