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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

Paytronix and mParticle Partnership Helps Brands Unlock the Value of their Loyalty Data

New integration enables brands to stream loyalty, messaging engagement, and ordering data from Paytronix to mParticle.

Newton, MA – March 21, 2023 – Paytronix, the leader in guest engagement for restaurants and convenience stores, and mParticle, the leading Customer Data Platform, today announced an integration partnership that enables retail brands to connect data from Paytronix to mParticle.  

With data from Paytronix available in mParticle, brands can create a 360-degree view of the customer, containing data from across varied sources, and easily connect that data to their preferred advertising, CRM, customer service, and analytics tools without any development work.

“Being able to integrate the Paytronix guest engagement platform with mParticle’s customer data platform will be a game changer for enterprise organizations,” said Dan Murphy, head of partnerships, Paytronix Systems, Inc. “This partnership unlocks the ability for brands to use all of their data to inform their CX program and, consequently, their ability to build more meaningful campaigns.”

Benefits of the Paytronix-mParticle integration include:

  • Real-time customer data collection – mParticle native SDKs and APIs allow brands to collect customer data from websites, and POS systems, in addition to Paytronix platforms like mobile apps, Loyalty, and Online Ordering in real time. With a single point of customer data collection, teams can streamline their customer data tracking and simplify data quality management and governance.
  • 360-degree view of the customer – Brands can unify guest data across sources and automatically resolve cross-device data to holistic customer profiles. This enables teams to spend less time trying to stitch profiles together and more time analyzing the customer journey, delivering personalized experiences to all guests, and building loyalty.
  • Real-time personalization – mParticle collects, processes, and streams to any connected systems in real-time, enabling marketing teams to orchestrate triggered messages and location-based experiences across channels through any connector in mParticle’s integration network.

Read the mParticle blog: Get more value out of your loyalty data with the mParticle Paytronix integration

For more information on mParticle for quick service restaurants.

About mParticle

mParticle makes it easy to manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

About Paytronix Systems, Inc.

Paytronix is the leader in Digital Customer Engagement for restaurants, convenience stores, and other retailers who seek to build lasting guest relationships. Paytronix continually advances digital guest engagement by developing technologies that uncover new insights about guest attitudes and behaviors that create brand preferences.  For more information visit Paytronix.com.

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