3 Data-Backed Marketing Tools for Connecting with Your Customers
In the age of Big Data, having a wealth of information can be both a blessing and a curse. There are many valuable insights to gain, but you need a...
Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?
2 min read
May 21, 2019
Do you plan your digital marketing campaigns months in advance? Do you run the same generic campaigns on a regular basis and across the same platforms, like your mobile app, website, social media profiles, email list/s, and loyalty program?
Do all of your guests receive identical offers? If you answered “yes” to any of these questions, read on to learn how leveraging new technology and changing your approach to a one-to-one model revitalizes your customer acquisition, customer lifetime value (CLV), customer future value (CFV), and customer engagement.
Imagine that it’s a random Tuesday and your boss says, “We need to get more guests through the door.” You respond by carefully crafting a “We Miss You” campaign to send out to guests who typically visit often but haven’t been in for a while. You send all of them a visit challenge that promises a reward if they come in once in the next 30 days.
While these types of campaigns are generally effective, is 30 days the right time frame for everyone? In reality, a challenge that has the same message, the same period of time, and the same reward can’t work for everyone. If you send this challenge to guests who usually visit every day, why would you reward them for coming in once in 30 days?
With artificial intelligence (AI) and machine learning-based marketing tools, one-to-one offers and challenges are auto-targeted for each guest. Whereas one guest may be asked to visit three times to earn a particular reward, a more active guest may be asked to visit five times to earn a different reward.
One-to-one marketing enables you to target guests based on their individual visit behavior. You simply set the parameters – How much of your marketing budget do you want to spend on this initiative? Are guests required to visit within a certain time frame? What are the respective rewards for the challenge? The AI-based system processes these rules to deliver a personalized brand experience to each customer.
As with any type of campaign, Paytronix doesn’t lock you in to a basic set of off-the-shelf promotions. One-to-one campaigns can be leveraged in several ways depending on your brand and business objectives.
Giving control of your promotions to a “machine” can be scary. This feature gives you peace of mind that you are still in control, just with less manual work. You can monitor how your one-to-one campaigns are performing and adjust the parameters in real time to achieve your desired results.
Stop wasting time and brain power on manual campaigns and maximize your customer future value (CFV) with a little help from AI. Learn how by calling Paytronix at 617-649-3300, extension 5 or request a demo today.
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