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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

7 Ways to Boost Your Email Open Rate

7 Ways to Boost Your Email Open Rate

We’ve all been there.

After spending days agonizing over the message, design, and call to action, you finally feel ready to press the send button. Now you’ll wait two days constantly refreshing your browser watching as the stats roll in and your open rate slowly climbs. Whether you hit 10, 20, or even 50%, there is always the opportunity to get more eyeballs on your message.

Consider the 7 tips below to boost your open rate:

 

1. Retargeting

Did you have an important message that didn’t get as many opens as you wanted? Try sending the email again only to customers that did not open your email originally. You can even change the subject line to keep it fresh. One of Paytronix’s major email clients regularly practices “retargeting” which can bump up open rates an additional 10%.

2. Emojis

Emojis aren’t just for texting anymore. Increase your open rate by including relevant emojis in your subject line. In an Experian study 56% of brands saw an increase in open rates when they added emojis to their email subject lines.

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3. Relevancy

If you really want to crank up that open rate, take advantage of the ability to segment your marketing list, and message different populations accordingly. In the Paytronix system, clients who send emails to customers which are directly tied to an individual action (such as a visit, or earning a reward) see a whopping 50% open rate. This is compared to a 30% open rate for their broadcasted messages.

 

4. Personalization

Which e-mail would you be more likely to open?

“Flash Sale: 70% Off Today Only” or “Your Name: 70% Off Today Only!” Personalization speaks for itself, and converts into opens. According to the MarketingSherpa Research Institute, emails with personalized subject lines have open rates 29.3% higher than emails with generic subject lines.

 

5. Timing

When you send out your email is important. You can use Paytronix’s campaign timing data to make better decisions about when to send out your e-mail.

 

6. Mobile Design

53% of emails are opened on mobile devices, and you can bet that people aren’t squinting to read emails with a small font. Ensure that you are using a mobile optimized or responsive email format to make sure that when your email is opened it is also getting read.

 

7. A/B Testing

Not sure how to move forward? Use Paytronix to conduct A/B testing and compare results. You can use what you learn from the results to improve all your emails moving forward.

 

Now that you have increased your open rate, make sure you are sending just the right amount of emails to your subscribers. Too many messages can scare them away, while too few can lose their interest. Learn from our Data Insights team why you should be sending out 5.75 emails per subscriber per month.

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