Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

You Are Busy, Segmentation Should Not Take Up Your Day!

How many times have you sat at your desk watching the results of a campaign you were excited to roll out, only to see those stats flat line, or worse, nosedive into a negative return on investment? Without a doubt it is the defining moment of any marketer’s career. It becomes that “aha” moment where you can say, “I probably should have segmented         the audience for this campaign.”   joelblog

Segmentation has long been a core component of Paytronix’s 1-to-1 marketing platform. Studies show that segmentation is a vital tool in any marketing promotion, as relevant communication drives 18% more revenue than broadcast communication. In fact, the Paytronix Account Filter tool has 53 conditions that can be used to segment your customer population. The 53 conditions as well as their various sub variables allow marketers to create over 973,000,000,000,000 (yep that’s 973 trillion) unique filters that can be used to create segments that meet your marketing needs.

One of the easiest and most exciting conditions to use is the “Likelihood to Visit in the Next 30 Days”. This filter applies a proprietary algorithm developed by the Paytronix Data Insights team that can predict the chances that a particular guest will come into a location in the next 30 days. You could use this filter (shown above) to easily limit your campaigns to only guests who are unlikely to visit, and turbocharge your incremental revenue.

Knowing that segmentation is key to promotional marketing, and that the Paytronix Account Filter tool offers unparalleled segmentation power, we had to ask ourselves: Why are some marketers sending campaigns to their entire customer list, instead of segmenting and increasing incremental revenue through relevant marketing?

As the title of this post might have given away it comes down to time. You are busy. You might be designing seasonal promotions, distributing marketing material to franchisees, or devising your next social media contest. Segmentation and relevancy sounds good, but how much time will it take out of your day? With the newest Paytronix software update we are proud to announce that building powerful marketing segments is easier than ever. When you use the new Account Filter interface, you’ll find that you can quickly create new account filters, view the number of accounts you’ve selected, and see estimated date ranges based on your specific selections.

Create brilliant segmentation and save time for everything else you do. 

How to Market Your Online Ordering Website for Restaurants

So, you've launched your restaurant website—congratulations! But in the vast digital landscape, how do you ensure potential customers find you amidst...

Read More

How to Market Your Online Ordering Website for Convenience Stores

So, you've launched your convenience store website—congratulations! But in the vast digital landscape, how do you ensure potential customers find you...

Read More

Online Ordering 2024 Trends: Performance Optimization

In the rush to get online during the pandemic, many operators chose simple add-on solutions from POS providers, joined third-party marketplaces, or...

Read More