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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

1 min read

Convenient Connections Summer Series: Lapsed Category Campaign

Convenient Connections Summer Series: Lapsed Category Campaign

The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to drive user engagement, win back customers, successfully segment customer groups, and ultimately drive incremental revenue. Look for the Summer Series throughout the months of August and September.

A critical business strategy for most convenience stores lies in vendor funding. While the majority of this funding is used for signage and widely available member pricing – two strategies that have proven to be very successful – there are other means of leveraging this funding that can be mutually beneficial.  

One such way is through a lapsed category campaign. This type of campaign targets customers who made a specific purchase – of, say, a candy bar – within the last six to 12 months, but not within the last 30 or 60 days. The offers that accompany these campaigns typically need to be high-value, which is why they are perfect to leverage with vendor funds; but when planned strategically, the vendor can also benefit by seeing its products reintroduced to its own lapsed buyers. 

Here is an example: a Paytronix client offered a buy one, get one promotion on Rockstar energy drinks to all customers who had purchased an energy drink in the past year, but not the last 60 days.  

Recalling the first campaign in this series, the two loyalty members, Bob and Amy, each receive the reward. When Bob bought an energy drink to stay awake on a long drive, he had opted for a Monster; but when Amy bought one during her mid-afternoon slump, she had chosen Rockstar.  

When Bob and Amy receive the offer through their loyalty app, they both decide to redeem it. PX Convenience Store has successfully added to both customers’ baskets by selling an extra energy drink, and Rockstar benefits by being introduced to Bob, who had previously preferred Monster.  

When real-life Paytronix clients run lapsed category campaigns, they typically see the number of customers with loyalty accounts purchasing the item increase by anywhere from 50 to 100%. Most see the same lift on a per-item basis, meaning the number of items sold overall – in this case, energy drinks – increase by 50 to 100% too.  

Once again, the real value of the campaign shines through after the offer has expired. The average lapsed category campaign with at least a 50% discount results in a lift of 20-40% across accounts and total item sales.  

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