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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

When You’re Ready, We’re Here: Using Gift Cards to Boost Sales

It’s no secret that restaurants nationwide are hurting as we combat the spread of COVID-19. Some have closed completely for the time being, while others have shifted all operations to takeout and delivery to keep business moving and guests fed; but even the most loyal guests can only eat so much takeout.

So how can restaurants drive revenue without dining rooms, alcohol sales, and stellar hospitality? The answer for many has been simple: promote gift cards.

When all is said and done, gift cards essentially boil down to interest-free loans from the consumer, making them the perfect way for altruistic  guests to support their favorite brands, all while making a commitment to come back for a visit when dining rooms reopen.


By selling gift cards now, especially in large sums, restaurants can secure capital and liquidity to enable reopening when the worst of the pandemic is over. Gift cards are also a huge loyalty indicator: these guests are committing to come back, and 80% of consumers spend more than the value of their card.

Even better, restaurants can offer virtual cards through Paytronix , which can be easily purchased – and delivered! – directly from the restaurant’s website. The lack of face-to-face time with a guest may be unconventional, but during the pandemic, it will likely add an extra level of comfort for the guest in addition to enabling restaurants that aren’t providing takeout to keep revenue coming in.

Bloomin’ Brands’ Outback Steakhouse is offering a $20 e-Bonus when guests buy $50 in gift cards through March 29. Taking their own promotion in another direction, Cameron Mitchell Restaurants are donating 100% of gift card proceeds through the end of the month to a relief fund for employees, in a campaign similar to one being practiced by Prime Hospitality Group.

Others are seeking ways to ensure the guest will use the gift card for a dine-in meal.

Immigrant Food in Washington, D.C., has promised a complimentary glass of prosecco with each gift card purchase – a promise that will be honored when the restaurant is able to reopen for business.


Some campaigns are even being promoted by organizations outside of the foodservice industry. Beasley Media Group, a collection of radio stations across 15 different U.S. markets, last week unveiled “Operation Gift Card: New England,” a promotion that will feature local restaurants’ websites where gift cards can be purchased. The group’s Boston-area stations will also promote the campaign on-air.

Seek out local partners in your area who are offering platforms to promote your gift card sales, and ensure you’re targeting all of your guests by utilizing all channels of communication: email, social media, your website.

Ultimately, remember to keep your message heartfelt and honest. Prepare a narrative as to why you need the support, and what it will mean to your business and your staff. Your guests’ loyalty brought you this far – trust them to see you through this storm, too.

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