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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

‘You can’t wait for people to come to you’: Restaurants adapt, learn with online ordering

‘You can’t wait for people to come to you’: Restaurants adapt, learn with online ordering

Justin and Cynthia Loeb, owners of Elote Mexican Kitchen and Oliva Italian Eatery in Fort Worth, Texas, know a thing or two about getting through tough times.

Justin graduated college and headed into the telecommunications field around the turn of the millennium, just as the telecoms crash hit the stock market. He moved to New York City and opened a

wine shop instead, where he met his wife, a restaurant professional.

The pair moved to Fort Worth to be closer to Cynthia’s family and bought a local, struggling full-service restaurant – right as the financial crisis devastated Texas in 2008.

Despite the economic downturn, the Loebs built themselves a stellar reputation at Oliva Italian Eatery, and a few years later expanded their local footprint with Elote Mexican Kitchen, a fast-casual restaurant. The secret, according to Justin Loeb, is to anticipate what guests want and provide it before they demand it.

“You can’t wait for people to come to you, you have to go to them. Whether it’s social media or the email blasts, whatever you can do, it’s being proactive instead of reactive,” Loeb explained.

The Loebs themselves got into online ordering at Elote when a large fast food chain opened nearby. The couple anticipated competition for younger guests’ business, and quickly saw the need for technology solutions, which led them to launch online ordering and email marketing with Paytronix Online Ordering.

To bring guests on board, the Loebs offered discounts on their first use of the online ordering platform. They’ve since collected some 5,000 email addresses, which they use to drive orders on otherwise slow days. After each email blast, Loeb said he typically sees a “jump” of 20 to 30 new tickets come in.

These tools have allowed both businesses to keep running throughout the COVID-19 shutdown, and to avoid the worst of the shutdown: Elote and Oliva have lost a smaller portion of sales than many other businesses.

Throughout the recession of 2008, the Loebs combined an intimate connection with their local community with an intense focus on quality ingredients and hospitality to survive and thrive. Today, they are using the same techniques to great success.

“It’s knowing your clients, knowing your neighborhood,” Loeb said. “I’d rather have somebody eat at my restaurant three times a week than once a month, because then they’re a part of my family.”

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