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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

1 min read

Convenient Connections Summer Series: 1:1 Campaigns

The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to drive user engagement, win back customers, successfully segment customer groups, and ultimately drive incremental revenue. Look for the Summer Series throughout the months of August and September.

Humans are motivated by a lot of things, but few incentives work as well as that of free food.  

Right after the food incentive come money-savers: think 10 cents off a gallon or double points per purchase.  So it’s easy to understand the logic behind visit challenges, in which customers earn a small reward for coming in for an extra visit.  

The obstacle that convenience stores have always faced with visit challenges lies in the segmentation. Visit challenges are exceptionally successful for customers that fall into what Paytronix calls the “bronze” category: those who come in frequently – maybe two to four times monthly – but not regularly enough to choose that brand over another. These customers are less brand loyal and respond well to a small incentive; but while managing five visits in a month is easily achievable for four-visits-a-month bronze customers, it’s a bit of a stretch for those who typically visit just twice.   

Historically, brands managed this challenge by segmenting even further, offering the twice-per-month customers rewards for visiting a third time, thrice-per-month customers a fourth-visit challenge, and so on. These campaigns were more successful, but some customers still did not respond.  

 Today, Paytronix offers a modern solution: 1:1 visit challenges.  

 1:1 visit challenges rely on algorithms to target customers based on their unique behavior. Using these algorithms, the brand is able to look at each customer’s visit and purchase history, then determine the appropriate visit threshold for that specific customer. Programs like these could even be used to determine which incentives and rewards are most successful on a per-customer basis.  

Most Paytronix clients that use the Data Insights product have moved their visit challenges to the 1:1 model, and to great success: those brands have seen up to four times the lift in visits they had seen when using a traditional single-segment visit challenge.  

Customers who receive targeted, relevant offers are more motivated, and the brands that run 1:1 visit challenge campaigns see less cannibalization, are able to offer promotions more frequently, and ultimately see more visits.  

Restaurant Loyalty Software That Grows Your Brand with Ease

Restaurant Loyalty Software That Grows Your Brand with Ease

A recent William Blair customer engagement survey found that over half of restaurant patrons don’t use restaurant loyalty programs.Only 35% of...

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Loyalty Program Benefits: How Engaged Guests Drive Revenue

Loyalty Program Benefits: How Engaged Guests Drive Revenue

Given that customers expect personalized experiences and offers wherever they go, businesses with advanced loyalty programs see noteworthy increases...

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Loyalty Program Design: Proven Principles to Leverage

Loyalty Program Design: Proven Principles to Leverage

Today, cultivating customer loyalty is both more challenging and crucial than it’s ever been. Designing an effective loyalty program holds the...

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