Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Convenient Connections Summer Series: Nurture Campaigns

The Paytronix Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to drive user engagement, win back customers, successfully segment customer groups, and ultimately drive incremental revenue. Look for the Summer Series throughout the months of August and September.

A successful loyalty program has been proven to be the ultimate tool for the wise marketer. Loyalty programs drive customer engagement and spend, build and strengthen the relationships between the brand and the consumer, and provide invaluable insight into customers’ behaviors and preferences.   

A truly effective loyalty program must be cultivated and monitored, with regular tweaks and upgrades. This includes choosing the right campaign for the desired outcome, whether that’s winning back a lapsed customer or engaging a new loyalty member 

Engaging new members is critical as it not only shows the member the value in the program so they’ll continue to use it, but it’s also a primary indicator of whether that customer will continue to visit.  

Getting a customer to register for the program at all is already a strong indicator that they’ll return. But Paytronix data shows that customers who visit three times after registering have a nearly 90% likelihood to return. It’s around this point that the likelihood of a next visit plateaus, so that third visit is the goal to strive for.  

A nurturing campaign is intended to drive new members back to accrue rewards. The following campaign was shown to drive an average 10% increase in incremental visits over many different brands.  

 

 

Nurturing a new member 

It’s a sunny Saturday afternoon in August, and Bob and Amy are both signing up for the loyalty program at PX Convenience StoreEach earn a welcome reward, and for the next month, Bob and Amy are left to their own devices while PX C-Store determines how they each interact with the program.  

By mid-September, Amy and Bob have both been in the program for 30 days. While Bob visited the store twice in the last month and spent $23, Amy hasn’t been back since she redeemed her welcome reward.  

Now, the nurture campaign will engage Bob and Amy differently based on their behavior.  

Since Bob has visited, he is given an easy visit challenge. Paytronix has found that two visits in two weeks is a reasonably attainable goal for a new member. PX C-Store tells Bob that if he visits twice in the next two weeks, he’ll get a relatively small reward: either bonus points or an inexpensive fuel reward. 

If Bob completes the challenge, PX C-Store will up the ante, challenging him to visit three times in the next two weeks. If he does not complete the original challenge, PX C-Store will offer him a sweeter reward with a fresh window to complete the two-visit challenge. 

Picture2

Meanwhile, Amy has a totally different experience. She hasn’t visited since she redeemed her welcome reward on the day she signed up for the program, so she’ll need more incentive to visit. Instead of a challenge, Amy is offered a high-value reward, like a free drink or other in-store product. The entire goal is to get her to visit again, because statistics show that if she visits a third time, there’s a 90% likelihood she’ll keep coming back.  

Now, if Amy redeems that second reward, she will be offered the visit challenge that Bob originally received; but if she doesn’t respond to the offer, PX C-Store can give Amy an even sweeter deal, like $2 off an in-store purchase. Not only does this give Amy the agency to choose her reward, it also will provide PX C-Store will valuable information about her check-level-detail buying preferences if she comes in to redeem it.  

Half the fun of a loyalty program is customizing it to meet the wants of your customers while staying true to your brand. This is just one example of a successful nurturing campaign – what will your brand choose?  

9 Loyalty Program Features You Need for Rapid Growth

9 Loyalty Program Features You Need for Rapid Growth

This year, Newsweek published its fourth annual America's Best Loyalty Programs 2024 to help consumers cull the options and find the programs “most...

Read More
How to Make a Loyalty Program People Want to Sign Up For

How to Make a Loyalty Program People Want to Sign Up For

In 2024's restaurant and c-store marketplace, competition is fierce, and customer expectations are higher than ever. In the United States, there are...

Read More
6 Pillars of a Successful Loyalty Marketing Strategy

6 Pillars of a Successful Loyalty Marketing Strategy

What is a loyalty marketing strategy? And if you’re already marketing to your customers, why do you need one? It often comes down to dollars and...

Read More