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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Convenient Connections Summer Series: Basket-Building

Convenient Connections Summer Series: Basket-Building

The Convenient Connections Summer Series is a five-part blog that explores successful loyalty campaigns that convenience stores can use to drive user engagement, win back customers, successfully segment customer groups, and ultimately drive incremental revenue. Look for the Summer Series throughout the month of August.   

Getting a campaign off the ground is just the startOnce a brand has secured a solid loyalty base with a penetration rate of at least 15%, our minimum benchmark for successful programs, the program can be leveraged to drive various desirable behaviors – from more frequent visits to greater spend. The program can even be manipulated to drive members to purchase specific items 

Basket-building campaigns do just that: they are designed to build the consumer’s basket, either by encouraging them to purchase more, or in this case, to purchase a specific item. These campaigns work best when they target very active customers who not only visit regularly, but who have provided lots of data to the brand about their spending habits via the loyalty program.  

There are several ways to go about this, but each relies on check-level detail, or CLD, being collected for each loyalty member. This data – which shows not just how much the customer spent and when, but on what – is invaluable to the marketer trying to boost a specific product’s sales. 

Yesway: Building on the burrito for the long term 

Take Yesway as an example. A Paytronix client, Yesway wanted to boost sales of their proprietary burritos: a high-margin fresh food offering that customers can get only at Yesway. To do this, Yesway segmented its loyalty users into groups: those who had purchased burritos in a specified time period, and those who had not.  

To measure the effectiveness of their upcoming campaign, Yesway then broke those non-burrito-buying customers into two sub-groups: a test and a control 

At launch, each member in the test group received an offer to buy one Yesway burrito, get a second one free. Not only was this a valuable giveaway, but the Buy One Get One (BOGO) encouraged even more customers to try the burrito, perhaps by sharing the freebie with a friend.  

As expected, Yesway saw a sizable lift in both the number of accounts buying burritos and in number of burritos sold. While this result was positive, the real, sustainable value came in the post-period results 

After the BOGO offer ended, Yesway continued to track and compare the burrito sales of the test and control groups and found that there was still a lift in the number of accounts buying burritos and the total number of burritos sold, indicating that the targeted campaign had changed consumer behavior in the long run, even without an offer. 

Yesway’s experience isn’t unique. Paytronix data shows that frequently, this type of campaign results in sustained lift well after the campaign period – and significant lift at that. On average, the number of customers buying the promoted item increases by 50-100% during the campaign, and remains 25-50% higher than the control group after the offer expires.  

The results for the item sales themselves are usually even better. The item itself – in the example, the burrito – typically sees a 75-150% lift in sales during the campaign with a sustained lift of 25-75% afterward.  

When offered to the appropriate customers, targeted campaigns can bring big results and ultimately influence customers’ behavior in the long run.  

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