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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Building Blocks of a Core Program

Building Blocks of a Core Program

The purpose of a rewards program is to change your customers’ behavior, getting them to visit more often and/or make more purchases.

The methods for changing these behaviors are broken into two elements: the core program and the layers and promotions.

The core program is the foundation of your rewards program and its “published” piece. It consists of what customers see promoted in your store, what they talk about, and what they compare with your competitors’ loyalty programs.

There are six building blocks of a core program, and they can be implemented on their own or in combination:

  1. Earned Points. This is the program element that most people think of regarding rewards. People can earn points for making purchases or taking other specified action, and accrued points may be traded in for various rewards. Your earned points program can also include vendor-funded bonus points, whereby people earn rewards for purchasing items in a vendor-funded promotion.
  2. Fuel Discounts. This is another common element in convenience store loyalty programs, and it often offers discounts per gallon of fuel. It’s important to note that these discounts don’t have to be uniform. For example, you could always offer three cents off per gallon or you could offer 10 cents off per gallon during the first month of membership.
  3. Club Programs. Many people associate punch cards with club programs, but it’s also very easy to implement a digital “buy x items, get something free” promotion. Running a club program digitally instead of with punch cards allows you to track you customers’ behavior, communicate reminders about their standings, and motivate them to visit.
  4. Member Pricing. Offering popular items, such as coffee or soda, at a lower price for members than for non-members can be especially effective for generating program sign-ups. People naturally want to save on the items that they purchase regularly.
  5. C-Stores generally use sweepstakes promotions to rewards members with automatic entries. Beyond that, they can allow members to buy products or redeem points to earn extra entries, incentivizing them to make more purchases.
  6. Creating different levels of membership adds complexity to a rewards program, but it can be very useful for motivating your competitive customers to act. You can offer advancement to new tiers via purchases and/or visits, vary your rewards by level, and even implement demotion if activity tapers. Keep in mind that your tiers – and how customers can navigate them – should be easily understood. Otherwise, you invite questions from confused customers.

Once you have your core program in place, you can begin planning your layers and promotions. Learn more about your core program by downloading the ebook, “Essential Building Blocks of Convenience Store Reward Programs.”

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