Skip to the main content.


What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
We work with your environment - check it out.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Paytronix Login

Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

3 min read

Increase Revenue by Turning Up the Heat on Your Coffee Purchases

Increase Revenue by Turning Up the Heat on Your Coffee Purchases

People are creatures of habit. We get out of bed at the same time, start our day by visiting the same website, and go to the same place for our morning coffee on the way to work.

Although consumers’ habits may be hard to change, doing so can have a significant impact on your business.

While the number of trips per week that consumers make to convenience stores decreased between 2014 and 2017, dropping from 3.6 to 2.6, consumers continue to frequent c-stores for coffee purchases.

These coffee purchases can be the key to reversing that trend in visit frequency, as well as increasing spend.

After all, if people become accustomed to getting their morning coffee from you, it’s natural for them to make that a regular—perhaps even daily—habit. And if they’re already visiting your c-store for coffee, it would make sense for them to fill up an empty tank, buy a sandwich for lunch, or make another kind of purchase too.

Coffee seems like such a small purchase, but it can really be a catalyst for changing customers’ behavior and generating more revenue.

So how can you perk up your coffee program?

  1. Get the Word Out.

Sometimes the simplest solution can have the most impact. Basic signage in your store windows and at the fuel pump will remind customers of your offerings and may prompt a craving. And with 70% of consumers stopping at c-stores only for fuel, reminding them of coffee and triggering that desire for a hot cup can make a substantial difference.

In fact, a study conducted by Coca-Cola found that 32% of c-store customers noticed signage and were influenced to make a purchase on the same visit. An additional 21% noticed it and were influenced to make a purchase in the future. In short, signage is too important to ignore.

Beyond just posting “we have coffee” signage, you should consider including your coffee in promotions. You can run an “add-on” promotion for select items, as in “buy a coffee and get a discounted breakfast bar.” You can run a limited-time offer with special new seasonal flavors. And if you are willing to sacrifice the margins, you can tie in fuel discounts by offering a “buy X number of coffees and get a Y% fuel discount” promotion.

  1. Amp Up Your Club Programs.

Punch cards and digital punch card programs are easy to set up and simple for customers to use. But best of all, they’re incredibly effective when done correctly.

For example, an important study featured two groups of customers being given car wash punch cards.

Group A received a punch card that would be stamped each time they got a car wash. When they filled up their 8-stamp card, they got a free car wash. As the people in Group A got closer to their reward, their time between visits actually decreased from 18 days to 13 or 14. That’s an incremental increase of 6 to 8 visits per year per customer.

Group B likewise received a car wash punch card, but instead of being given an 8-stamp card, they got a 10-stamp card with 2 stamps already rewarded. Both groups still had to get 8 car washes to get the final car wash for free, but Group B started out with 2 complimentary punches.

The result? The time between washes decreased even more as the reward grew closer, dropping from 15 days to just 11. Visiting every 11 days as opposed to every 18 equates to a full 13 more visits per year per customer.

Employing some proven psychology can make your customers feel valued while inspiring them to earn rewards. It can also make quite a difference to your bottom line.

  1. Connect with Your Customers.

Your customers want to interact with you in the way that’s most convenient for them. And while a punch card may work best for some, others might prefer a digital punch card program that can be accessed on their phones.

Connecting with your customers via an app or optimized website allows you to send messages that influence behavior. Push notifications, for instance, appear on customers’ devices and can be a great way to convey members-only offers.

SMS text messages have a 98% read rate and a 45% response rate. Needless to say, a simple text message can have a massive impact on customer behavior.

Geofencing encourages visits by sending messages to your customers when they are within a certain radius of your store. It can also revolutionize your pump-to-store promotions, as a message promoting “buy X amount of a product and get Y cents off per gallon” can be sent to customers while they’re at your pump.

It’s easy to take a coffee program for granted, but it can have a strong influence on people’s habits. Being able to upsell that coffee into greater spend and increased visits will help turn your coffee program from lukewarm to piping hot.

If you would like help with optimizing your coffee program or want to discuss loyalty programs in general, our experts can help. Learn more about convenience store loyalty programs here

Convenience Store Marketing: 10 Strategies to Stand Out

Convenience Store Marketing: 10 Strategies to Stand Out

It’s no surprise that most customers shop at convenience stores for the convenience, but there aren’t always compelling reasons to return to the same...

Read More
12 Restaurant & C-Store Loyalty Platforms Worth Considering

12 Restaurant & C-Store Loyalty Platforms Worth Considering

One of the best ways to continually generate revenue is to keep customers coming back. Restaurant and c-store loyalty programs help you motivate your...

Read More
9 Loyalty Program Features You Need for Rapid Growth

9 Loyalty Program Features You Need for Rapid Growth

This year, Newsweek published its fourth annual America's Best Loyalty Programs 2024 to help consumers cull the options and find the programs “most...

Read More