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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

How to Fix the Problems with Loyalty Programs

How to Fix the Problems with Loyalty Programs

Loyalty programs are a great way to retain customers and keep them coming back to the store time and time again. In fact, by increasing customer retention by just 5 percent, brands can increase profits by 25 to 95 percent, which is why loyalty programs are a go-to marketing source. But there is one major problem with today’s loyalty programs – there has been a 2 percent decline in overall active member rates which leads to slower growth and profits for brands.

What is causing this decline in active participation, and how can brands turn it around to fix this problem?

There are a couple of new insights that help shed a light on the cause of this decline and the tactics that can mitigate and even turn around loyalty programs so they are profitable and engaging to customers.

  1. 43 percent of customers say that carrying a card is their number one frustration. Customers want to enroll and engage with loyalty programs, but they have a hard time carrying another card in their wallet around with them and always remembering to bring it on their shopping trips. The good thing is, this problem is easy to solve. Opening your program to different ways that customers can interact with it will help increase overall activity. With the rise of smartphones, brands can engage their customers on the platform they use the most. Offer an app, link a loyalty program to mobile payment, and utilize a simple phone number to appeal to the most customers. This way they will not need to carry a card with them always, they can use their phone to be active members of a program.
  2. Only 24 percent of customers understand the loyalty programs they’re enrolled in. Some loyalty programs can be very challenging for customers to understand, with tiers, challenges, and multiple things going on at once it can be difficult for customers to know where they stand and how to get their next reward. It’s important to make sure all customers know what is expected of them in a loyalty program, how to get a reward, and how to redeem their rewards. There are is one rule that should apply to all loyalty programs no matter the brand – keep it simple. The easier it is for customers to understand and interact with the program the greater chance they will utilize the program.
  3. 65 percent of customers try to redeem rewards only to find out they expired. There’s nothing worse than thinking you have a reward and going to the store to use it only to realize at the checkout that the reward has expired. In fact, 56 percent of customer change or abandon their purchases when they found out their reward expired. This leads to frustration for your customers and can turn them off from a program and cause them to no longer shop with that brand. Luckily, there is a simple fix to this problem – send out notifications of expiring rewards so that customers have time to act and use them before they become invalid. Sending out an email to customers who have rewards that are expiring helps spur activity and keeps them with your brand.

There are lots of other methods for fixing the problems with loyalty programs that I discussed in a recent webinar. Click here to watch the webinar on demand to gain insights into boosting active participation with your loyalty program today.

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