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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

2 min read

3 Essential Solutions for Your Loyalty Program's Biggest Problems

3 Essential Solutions for Your Loyalty Program's Biggest Problems

Loyalty programs are a great way to retain customers and keep them coming back to your business time and time again. In fact, by increasing customer retention by only 5%, your brand can increase profits by 25 to 95%, which is why effective loyalty marketing strategy is an ever-more-important part of your overall marketing plan.

But there is one major problem with today’s loyalty programs – there has been a two percent decline in overall active member rates which leads to slower growth and profits for brands. What's causing this decline in active participation, and how can brands turn it around to fix this problem?

There are a couple of new insights that help shed a light on the cause of this decline and the tactics that can mitigate and even turn around loyalty programs so they are profitable and engaging to customers.

  1. 43% of customers say that physical loyalty card programs are their number one frustration. Customers want to enroll and engage with loyalty programs, but they have a hard time carrying another card in their wallet around with them and always remembering to bring it on their shopping trips. This problem is easy to solve. Opening your program to different ways that customers can interact with it will help increase overall activity. With the rise of smartphones, brands can engage their customers on the platform they use the most. Offer a loyalty app, link your loyalty program to mobile payments, and utilize a simple phone number to appeal to the most customers. This way they will not need to carry a card with them; they can use their phone to be active members of a program.
  2. Only 24% of customers understand the loyalty programs they’re enrolled in. Some brands' loyalty program designs are challenging for guests to understand. With tiers, challenges, and multiple things going on at once, it's difficult for customers to assess their progress and know how to get their next reward. It’s important to make sure all customers know what is expected of them in a loyalty program, how to get a reward, and how to redeem their rewards. There are is one rule that should apply to all loyalty programs no matter the brand – keep it simple. The easier it is for guests to understand and interact with your program the greater chance they will utilize the program.
  3. 65% of customers try to redeem rewards only to find out they expired. There’s nothing worse than thinking you have a reward and going to a business to use it only to realize at the checkout that the reward has expired. In fact, 56% of customer change or abandon their purchases when they found out their reward expired. This leads to frustration for your customers and can turn them off from a program and cause them to no longer shop with your brand. Luckily, there's a simple fix to this problem – send out notifications of expiring rewards so that customers have time to act and use them before they become invalid. Sending out an email to customers who have rewards that are expiring helps spur activity and keeps them with your brand.

Building Blocks of a Core Program

Building Blocks of a Core Program

The purpose of a rewards program is to change your customers’ behavior, getting them to visit more often and/or make more purchases.

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How to Manage Your Club Programs

How to Manage Your Club Programs

Club programs are a staple in the convenience store industry. They help to motivate customers to visit more often since the customer knows that...

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3 Loyalty Program Secrets to Drive More Incremental Revenue

3 Loyalty Program Secrets to Drive More Incremental Revenue

With a greater understanding of customer spending and visit habits, marketing becomes more agile, is able to make informed decisions, and can...

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5 Loyalty Program Mistakes Your Brand Needs to Avoid at All Costs

5 Loyalty Program Mistakes Your Brand Needs to Avoid at All Costs

Loyalty programs are all about connecting with your customers and creating a great experience for them whenever they interact with your brand.

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Four Considerations when Designing a Reward Program

Four Considerations when Designing a Reward Program

There are many different types of reward programs which make it challenging to choose which one is best suited for your brand. Ultimately, there are...

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Dos and Don’ts of Successful Reward Programs

Dos and Don’ts of Successful Reward Programs

Most convenience stores share similar reasons for having a reward program – such as improving profitability and enticing customers to make...

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5 Loyalty Program Setup Ideas for Faster Retention and Engagement

5 Loyalty Program Setup Ideas for Faster Retention and Engagement

Loyalty programs can have an astounding impact on your business, increasing visits, spend, and overall revenue immediately and for years to come. ...

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Are Loyalty Programs on Their Way Out?

Are Loyalty Programs on Their Way Out?

It’s likely you don’t need to be sold on the efficacy of loyalty programs. But, just in case you need a little reminder, a recent study found that...

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The Keys to High ROI for Grab-and-Go Food and Beverages

The Keys to High ROI for Grab-and-Go Food and Beverages

For some people, the news that both Target and Whole Foods are moving into the grab-and-go segment might feel like a threat. But for savvy c-store...

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Why Club Programs Work

Why Club Programs Work

Club programs enjoy perennial popularity as the foundation of rewards programs. At some point, nearly every person will have had a paper or...

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How to Control the Off-Premises Experience

How to Control the Off-Premises Experience

More than ever before, customers are driven by convenience; they want what they want when they want it, and where. And, so, to keep up with...

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An App is Just the Tip of the Mobile Iceberg

An App is Just the Tip of the Mobile Iceberg

With 72% of U.S. adults using a smartphone, mobile technology is changing the way that brands connect with their customers. Most brands have...

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Dos and Don’ts of Rolling Out a Loyalty Program

Dos and Don’ts of Rolling Out a Loyalty Program

R olling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting...

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Target Low-Frequency Customers. Here’s Why.

Target Low-Frequency Customers. Here’s Why.

The greatest revenue-generating potential a loyalty program can tap into is a brand’s segment of customers who visit sometimes but not always. We...

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