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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Are Loyalty Programs on Their Way Out?

Are Loyalty Programs on Their Way Out?

It’s likely you don’t need to be sold on the efficacy of loyalty programs. But, just in case you need a little reminder, a recent study found that just a 5% increase in customer retention can boost profits anywhere from 25% to a whopping 95%. Clearly, loyalty and retention are still exceedingly important parts of your business. 

But, at the same time, another study has found that active loyalty program members—those who are engaged and regularly participate in a program—has decreased 2% over the past few years.

And while 2% isn’t a huge number, there are a couple things to note. First, that tiny little 2% can represent millions in the industry and perhaps even hundreds of thousands of dollars to a restaurant or convenience store business.

Next, that 2% only reflects the recent trends. If it’s the sign of a downward trend moving forward, it could spell big trouble for loyalty-dependent businesses.

So why are customers becoming less active in the loyalty programs they signed up for?

The first consideration is that fully 75% of people are active in at least one and at most 5 loyalty programs—and 12% belong to six or more! What that means is that you have multiple loyalty programs competing for your customer’s attention. And that also means its harder and harder to break through other brands’ messages.

Second, 43% of customers say that carrying a card is their top frustration with a loyalty program. But…there is still a significant number of people that like being “card-carrying members” of a program. Catering to one set of preferences above the other alienates a large group of your customers, no matter which medium (physical or digital) you choose.

Third—and most shockingly—a whopping 74% of customers don’t use rewards when they earn them! This is obviously a huge problem since the rewards are the main tool you can use to keep customers engaged and interested in your program.

Now, this low redemption rate could mean that the customers don’t value the items they’re earning as rewards. But there are also three other significant problems in the industry: customers don’t know that they have earned rewards, customers aren’t aware that their rewards have expired, and customers forget their cards at home and are unable to redeem their rewards.

Any number of these alone is a problem, and there’s a good chance that a customer will experience at least one at some point. And, from the customer’s perspective, if they don’t value the reward, they don’t know they have it, they miss the redemption cut off, or they can’t redeem it because they forgot the card…what’s the point of being in the program?

All of the above are significant problems and reflect the current decrease in active membership—and point toward a steady continuing decrease.

So, what can a business do? Luckily, the solutions are much easier than you might think.

We’ve put together a free, streaming webinar to dive even further into these problems and also give you step-by-step ways to overcome each and every one of them.

The 30-minute, on-demand webinar goes into exactly why each problem is on the upswing, as well as gives you the surprisingly simple tactics for addressing each one and actually using those tactics to increase loyalty and activity.

Click here to watch our free, streaming webinar, “The Problems with Loyalty Programs and How to Fix Them” right now.

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In 2024's restaurant and c-store marketplace, competition is fierce, and customer expectations are higher than ever. In the United States, there are...

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