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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Convert Fuel-Only Customers into In-Store Loyalists

Convert Fuel-Only Customers into In-Store Loyalists

On average about 300 people visit a store’s gas pumps a day, but only 35 percent of those customers step foot in the store. The opportunity to compel store visits is palpable – you are not unlike other marketers who dream of solving this dilemma. We all know that margin, for the most part, lives in the store, not at the pump. Which is why converting fuel customers to frequent in-store patrons is like the brass ring of convenience store marketing.

For years, marketers have tried to solve this challenge. Some send the same ‘buy one coffee get one free’ offer to all customers and then hope it pulls them in. Others have invested in expensive pump displays, point of purchase material and more to convert that customer. There is even a group that has given up trying to convert them – leaving room for competitors to grab their customers instead. There is a better way to motivate store visits.

Use an individual’s purchase data to compel in-store sales.

With individual contact information, such as an email address, coupled with a history of purchase behavior, marketers today are equipped with the intelligence they need to persuade the customer toward their next purchase.  A well-designed loyalty program motivates customers to share their contact information with you which in turn enables the brand to gain insight into individual purchase histories.

Once you compel customers to join and participate in a loyalty program, strengthen the bond with customers and drive profitable promotions by segmenting the membership data to deliver targeted promotions.

There are clear segments in your customer base – each with different motivational factors. When marketers discover segments with common motivators, the result is a powerful, profitable marketing strategy.

Beyond simple segmentation such as demographics and preferences, creating segments of like-minded lifestyles helps the brand deliver relevance and convenience to its customers. You may recognize some of these personas:

  • The Truck Driver. The blue-collared, pickup-driving guy. Averaging 300 miles per week, he tends to be a frequent gas customer. He comes in at least once a week to fill up and hit the road again.
  • The Soccer Mom. Her mini-van is always filled with kids, carpooling to and from practice. She is cost-conscious, non-smoker who fills up her tank quickly in between shuffling kids around.
  • The Professional. Always on the go, they stop in to quickly fill up their gas tank a couple times a month on their way to or from work.

The typical purchase behaviors within each of these segments are distinct. Each persona is motivated to purchase in a unique way. For example, sending a free Slim Jim® offer would likely appeal to your Truck Driver segment rather than your Soccer Mom segment. Relevant promotions motivate incremental purchases inside the store.

If you are not convinced lifestyle segmentation will drive customers into the store, consider this:

Relevance of offer matters. We have tested this across a number of dimensions and have found that continually sending irrelevant messages causes recipients to tune out your brand, or worse unsubscribe. Instead, customers experience success in sending relevant messages to draw customers into the store. Here’s an example: A pattern in the customer purchase data revealed that at about every fourth visit, a customer named Jessica comes in to purchase a tobacco product. Sending a message just after the second visit with an offer for a free drink in addition to that tobacco purchase causes the customer to decrease the time between visits – ultimately increasing the number of store visits Jessica makes over the course of the year.

Leverage data to target each customer with a relevant promotion with careful consideration of timing and offer – it will get them into the store more often.  Watch “How to Get Your Customers from the Pump to the Store” to learn more.

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9 Loyalty Program Features You Need for Rapid Growth

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6 Pillars of a Successful Loyalty Marketing Strategy

6 Pillars of a Successful Loyalty Marketing Strategy

What is a loyalty marketing strategy? And if you’re already marketing to your customers, why do you need one? It often comes down to dollars and...

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