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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

5 Ways to Increase Your Store Traffic

5 Ways to Increase Your Store Traffic

With a decline in convenience store traffic during the first half of 2017, brands are looking for new ways to get customers to come into the store more frequently. There are many ways to increase store traffic, from implementing a loyalty program to simple promotions for discounted fuel and in-store products. But what are some of the ways you can increase your store visits in the short and long-term? 

Here are five ways that you can attract new visitors and generate more loyalty from your customers.

  1. Start with millennials. Millennials in 201 will have a global net income of 3.4 trillion dollars, a huge amount of money that makes them the generation with the highest purchasing power. Being able to capture this generation and generate loyalty from them can be a big boost to your brand, especially since this will only grow as millennials get older and move up in their careers. So, what can you do to get this generation into your stores? Well, Millennials look for three main things from your brand; simplicity, a personal touch, and convenience. Make sure all your promotions and loyalty programs are simple to understand and state a clear value proposition for your millennial customers and are relevant to each customer. 
  2. Better promotions at the pump.  Getting customers to go to the store form the fuel pump is one of the biggest challenges convenience store marketers are experiencing right now. Simple promotions that are tied to products in the store such as “buy x amount of product, get x cents off per gallon” are very effective at capturing those fuel-only customers attention and get them to step inside the box. In fact, 73 percent of customers say that the best promotions are the ones that have discounted fuel with in-store purchases. 
  3. Go mobile. According to a study by Coca-Cola® millennials check their phone 157 times per day. That means there is a large 
    opportunity to reach those millennial customers on the device that they are on all the time. Optimizing for mobile messages, such as push and pull, or geofencing is key to reaching these customers. In fact, geofencing messages can be tremendously successful. Brands that implement these messages see 30 to 40 percent of the customers who receive that message come into the store to take advantage of the offer within 24 hours. Mobile messages can provide an almost immediate lift to your store visits and sales.
  4. Promote food service. Food service is becoming a big part of convenience stores today with prepared and made to order food is a major draw in for customers. Offering limited-time offers tied to food items can greatly enhance a stores visits, especially with millennials. About half of all millennials say that limited time offers are very enticing and something that they are on the lookout for.
  5. Segment and target. To create a bond between the brand and its customers and maximize the impact marketers have on revenue creation, market segmentation is essential. Within any customer base, there are segments of people with shared interests and motivational factors. When marketers develop insights into their customer base that reveal common motivators, the result is a powerful, profitable marketing strategy. By identifying your market segments, marketing messages, offers, and message cadence can be tailored to each segment based on their common needs and behavioral patterns. The result is greater audience reach, more revenue, and higher profitability.

I discussed these ways to increase traffic in a recent webinar and provided an in-depth analysis for each of these topics. Watch the webinar on-demand and you will walk away with insights into how to increase your store traffic.

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