Why Your Customer Groups Can Make Or Break Your C-Store
You already know your customers. But you may still be making a very common mistake and sending promotions to your customers as if they ARE all the...
2 min read
Most things about marketing and running a business aren’t easy. There are very few “set it and forget it” tactics that yield any real results. Which is why we’re so pleased to bring you four promotions that you can set up and let run in the background to generate perpetual visits and results!
These aren’t quite “set it and forget it” methods since nothing about your program should be forgotten, but they’re a great way to ensure that you’re constantly generating visits from your program members and, of course, constantly increasing your membership base.
Let’s start out with why “running promotions”—or programs that continue in perpetuity—are so important to the success of your convenience store loyalty program.
First, while big launches make a huge splash and can create an impressive spike in your metrics, that spike only lasts so long. After the promotion ends and the signage is taken down, any customers who didn’t join and any new members don’t know anything about your program.
Similarly, special promotions only last so long. An increase in spend or visits during a designated promotional period is certain to taper off once that promotional period ends.
And while you certainly could plan, launch, and execute a special promotion or membership push each month, it’s incredibly time-consuming to keep up that level of promotion and excitement month after month after month.
Instead, by instituting running promotions, you can set up a few key promotions once and trust that they’ll continually entice new customers into your program and encourage all of your loyalty program members to increase their visits and/or spend.
This also means that your customers can know and expect what rewards are available to them, allowing them to make stops at your convenience store and purchases their a regular part of their plans.
And don’t forget that you can also layer special, limited-time promotions on top of these running promotions as you see fit. These running promotions serve as part of the foundation of your convenience store loyalty program and support its overall success, while limited-time promotions can be the extra excitement on top.
We’ve put together an analysis of four surprisingly easy to set up running promotions you can utilize to both increase membership in your convenience store loyalty program and increase visits (and spend) from those members.
To give you a thorough guide to how these promotions can work for you, along with how you can set them up for yourself, we’ve created a free, on-demand webinar called, “4 Promotions to Increase Visits.”
We’ll go over the promotions that could give you upwards of $600 in incremental revenue per day, what kinds of rewards 73% of customers say would get them to take action, which kind of promotion generated a 75% increase in spending from certain customers, which kind of messaging was read by more than 90% of recipients, and much more.
This free, streaming training gives you the exact steps to create your own effective running promotions and ensure that your loyalty program continues to generate increased visits and revenue.
Click here to watch “4 Promotions to Increase Visits” for free now.
Increase Revenue by Turning Up the Heat on Your Coffee Purchases
People are creatures of habit. We get out of bed at the same time, start our day by visiting the same website, and go to the same place for our...
Dos and Don’ts of Successful Reward Programs
Most convenience stores share similar reasons for having a reward program – such as improving profitability and enticing customers to make...
Reward Good Customer Behavior, Don’t Entitle Them
Reward programs have been around for years. Airlines, hotels, and restaurants adopted these programs decades ago. Convenience stores, on the other...
Target Low-Frequency Customers. Here’s Why.
The greatest revenue-generating potential a loyalty program can tap into is a brand’s segment of customers who visit sometimes but not always. We...
5 Ways To Help Create a Frictionless Customer Experience
Brands are constantly searching for ways to make the customer experience easier and more rewarding. After all, a better shopping experience will...
How to Control the Off-Premises Experience
More than ever before, customers are driven by convenience; they want what they want when they want it, and where. And, so, to keep up with...
An App is Just the Tip of the Mobile Iceberg
With 72% of U.S. adults using a smartphone, mobile technology is changing the way that brands connect with their customers. Most brands have...
Guest Engagement Lessons from Restaurants
The convenience store industry is going through a transformation where retailers are becoming competitors in the foodservice space, but there is...
How Restaurants Can Attract More Millennial and Gen Z Customers
Every restaurant understands that attracting new customers is crucial for sustained success. But even though the millennial generation begins with...
3 Data-Backed Marketing Tools for Connecting with Your Customers
In the age of Big Data, having a wealth of information can be both a blessing and a curse. There are many valuable insights to gain, but you need a...
Convert Fuel-Only Customers into In-Store Loyalists
On average about 300 people visit a store’s gas pumps a day, but only 35 percent of those customers step foot in the store. The opportunity to...
5 Ways to Increase Your Store Traffic
With a decline in convenience store traffic during the first half of 2017, brands are looking for new ways to get customers to come into the store...
3 Loyalty Program Secrets to Drive More Incremental Revenue
With a greater understanding of customer spending and visit habits, marketing becomes more agile, is able to make informed decisions, and can...