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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Convenience Store Marketing & Loyalty Program Trends for 2019

Convenience Store Marketing & Loyalty Program Trends for 2019

If 2018 continued the trend of disruption for convenience stores—with things like Amazon Go stores opening at a steady pace and frictionless shopping gaining traction—convenience store marketing trends for 2019 all have to do with capitalizing on those disruptions.

Our team has identified seven can’t-ignore trends that represent a tremendous opportunity to increase brand loyalty and increased revenue. Planning for (and taking advantage of) these marketing strategies now will help ensure that your store’s biggest “trend” for 2020 is consistent growth.

(To get a detailed description of each trend, along with ideas for how to make the most of them, click here to access our free, on-demand training called, “Convenience Store Trends: Expert Predictions for 2019.)

The first trend might seem simplistic at first, but it actually masks a much more nuanced concept: Develop loyal customers. One of the most effective ways of developing loyal customers is by implementing loyalty programs that reward customers for their patronage. But these same loyalty programs are also crucial for gathering valuable data that you can use to maximize visits and spend. This is why it’s important to choose a loyalty program software that easily lets you track customer behavior and engage customers based on data analytics.

The second marketing trend involves driving customers from the pump and into the store. With fully 75% of customers who fuel up at the pump never entering the store, this represents an immense opportunity for convenience stores. Coca-Cola recently did a student that concluded that 31% of customers who saw an ad at the pump were influenced to enter the store and make a purchase.

The third convenience store trend that will be crucial for 2019 is the huge amounts of data available and the most effective use of that customer data. Marketing to and motivating customers is obviously important, but the most effective ways to do so are by being as relevant with messaging and offers as possible—and rich data is the key to that relevance.

For example, the average loyalty program gets 20% of active participants from the total number enrolled and that activity can increase incremental spend by 20%, leading to a 4% impact to the brand’s bottom line.

But a newly developed tactic to utilize data differently can actually 5x the loyalty impact and lead to a 20% improvement to the brand’s revenue.

We discuss this tactic in depth—along with the rest of the convenience store trends for 2019—in our free, streaming video, Convenience Store Trends: Expert Predictions for 2019.”

This information-packed training gives you the insights and marketing ideas to take advantage of each convenience store trend and maximize revenue for the year.

Click here to watch the free, 30-minute workshop now.

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