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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Attracting the Female Shopper to Your Store

Attracting the Female Shopper to Your Store

Women are increasingly shopping at convenience stores providing a significant opportunity for c-store operators to capture their interest and generate customer loyalty. In fact, the 2018 Convenience Store News Realities of the Aisle customer study found that 44 percent of women say they shop at a c-store two to three times a week.

With this increase in female shoppers, convenience store marketers should be shifting some of their focus from the typical “Bubba” to how they can increase the basket size and number of visits from women. There are various ways to take advantage of this new influx of female shoppers – from loyalty programs to relevant messages engaging these customers before, during, and after they shop.

Loyalty Programs

Loyalty programs can help capture interest and keep customers with your brand and away from the competition down the street. Female shoppers are very interested in participating in loyalty programs, 31 percent say that they would enroll in a program if their usual store offered one. Loyalty programs provide a brand with the ability to communicate with their customers as well as reward them for their loyalty. This essentially creates a two-way street between the brand and customer – customers give the brand their business and the brand provides an incentive to keep the customer shopping with them.

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Segmentation is key to being relevant to your customers when sending them messages or offers through a loyalty program. C-stores need to make sure they go beyond simple segmentation and dive into a more persona-driven segmentation method, such as “Susie the Soccer Mom” or “Kristen the Professional.”

Creating personas will only help with being relevant to customers, what their needs are, what they like, and what they don’t like. Having a good idea of who each customer is will only help when crafting messages that are highly relevant to the customer and help them to come into the store more frequently or increase her basket size.

Pull Female Shoppers in from the Pump

Seventy-Four percent of female c-store shoppers go to the store to purchase gasoline leaving a big opportunity to convert some of those visits into in-store sales. There are a variety of promotions that work well to generate pump to store conversions:

  • Buy X amount of product, get X cents off per gallon
  • Visit 10 times, get X cents off per gallon
  • Free in-store beverages
  • Loyalty program welcome reward for cents off per gallon in the first month

These topics and more were recently discussed in a webinar, “Proven Strategies to Attract Female Shoppers to Your C-Store.” Watch the webinar on-demand to learn more about driving new traffic from this growing segment to your store and creating greater customer loyalty.

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